- Live online
- In-house
- 6 CPD hours
Smarter Selling Through Market Research: Building Better Commercial Decisions in Life Sciences Training Course
How well does your team use market research to guide commercial strategy? This bespoke 6-hour life sciences training course builds the critical thinking skills needed to evaluate opportunities, test assumptions and translate market insight into focused, evidence-based commercial action. More details...
Live online
- 09:00 - 16:40 UK (London) (UTC+00)
- 10:00 - 17:40 Paris (UTC+01)
- 04:00 - 11:40 New York (UTC-05)
Course code 17747
3rd place FREE
£499 / €699 / $803
Pricing details: multiple places, early booking discounts
Live online
- 09:00 - 16:40 UK (London) (UTC+01)
- 10:00 - 17:40 Paris (UTC+02)
- 04:00 - 11:40 New York (UTC-04)
Course code 17748
3rd place FREE
£499 / €699 / $803
Pricing details: multiple places, early booking discounts
Tailored to your team's requirements, at your choice of location or online.
From
£400
Per delegate, based on 10 delegates and a duration of 1 day
Course overview
In complex life sciences markets, commercial success depends on more than sales activity. It requires the ability to understand the market, evaluate opportunities, recognise what the evidence does – and does not – support, and make informed decisions about where to focus commercial effort.
This interactive course introduces a structured approach to using market research to strengthen commercial judgment. Participants will learn how to think more critically about the information behind commercial decisions, observe markets through four practical lenses – competitors, segments, stakeholders and signals – and translate those observations into better-informed choices.
Through life sciences examples, structured exercises and facilitated discussion, participants will apply the approach to real commercial situations: testing assumptions, understanding stakeholder influence, comparing competing opportunities, identifying what still needs validation and aligning commercial activity with what the evidence reveals. The objective is not simply to gather more information, but to use research more deliberately to make better commercial decisions.
Browse our extensive selection of Life Sciences training courses for industry-leading insights into a range of topics. These include Medical Devices, IVDs, Biotech and Biopharma, Animal Health and Pharmaceutical training courses.
Benefits of attending
- Develop a structured approach to using market research to support commercial decisions
- Distinguish observation, interpretation and assumption when evaluating market information
- Use competitor, segment, stakeholder and market-signal analysis to build a clearer picture of commercial opportunities
- Compare and prioritise opportunities using evidence, commercial context and organisational fit rather than activity or potential alone
- Identify critical uncertainties, validate important assumptions and translate market insight into more focused commercial action
Who should attend?
The course is designed for life sciences professionals involved in commercial growth, market development and strategic opportunity development, including:
- Business development managers and directors
- Commercial managers and directors
- Sales managers and directors
- Market development and market access professionals
- Strategic partnerships and alliance management professionals
- Product managers and product marketing professionals
- Key account and customer relationship professionals
- Commercialisation and innovation professionals
- Senior leaders responsible for growth, market expansion or commercial strategy
The course will be relevant across pharmaceutical, biotechnology and biopharma, medical device, diagnostics, clinical research and other life sciences organisations.
This course will cover:
Module 1 – THINK pt. 1
- Research discipline
- Evidence
Module 1 – THINK pt. 2
- Assumptions
- Commercial judgement
Module 2 – OBSERVE
- Competitors
- Segments
- Stakeholders
- Signals
Module 3 – DECIDE
- Interpret
- Choose
- Validate
- Align
- Sustain
Nicole Lambert
Maison IX Advisors
Nicole Lambert is the founder of Maison IX Advisors and the author of Smarter Selling Through Market Research. Her work focuses on how organisations investigate markets, evaluate opportunities, interpret evidence, and make decisions in complex commercial environments.
Her career has spanned healthcare, life sciences, technology, higher education, and international business development. She has developed new markets, built institutional and strategic partnerships, evaluated commercial opportunities, and worked across environments characterised by long decision cycles, multiple stakeholders, and significant uncertainty. At Penn Global Medicine, her work developing the Canadian market and cross-border healthcare relationships contributed more than $25 million in revenue.
Her subsequent work has included market strategy, university and corporate partnerships, commercial analysis, and business development across several sectors. Across these roles, she repeatedly encountered the same challenge: organizations often have substantial information about markets and opportunities, but still struggle to determine what the evidence means, what remains uncertain, and where commercial eNort should be directed. T
hrough Maison IX Advisors, Nicole now applies that experience to helping organizations strengthen the research and judgment that precede commercial action. Her work emphasises a disciplined approach to understanding markets, questioning assumptions, evaluating evidence, and making better-informed decisions about where and how to pursue growth.
Discounts for multiple bookings - bring your colleagues to make your training budget go further:
- 2nd delegate: 30% off
- 3rd delegate: 40% off - or FREE for advance bookings (12 weeks or more)
- 4th delegate: 50% off
- 5+ delegates: contact us for group or bespoke bookings
24 February 27
Live online
09:00-16:40 UK (London) (UTC+00)
10:00-17:40 Paris (UTC+01)
04:00-11:40 New York (UTC-05)
Course code 17747
- GBP 499 599
- EUR 699 839
- USD 803 959
3rd place FREE until 02 Dec
- 1 day live online training
- Browser-based, no download usually required
- See presenters and interact with fellow attendees
- Download documentation and certification of completion
- Fair transfer and cancellation policy
Not ready to book yet?
for 7 days, no obligation
13 October 27
Live online
09:00-16:40 UK (London) (UTC+01)
10:00-17:40 Paris (UTC+02)
04:00-11:40 New York (UTC-04)
Course code 17748
- GBP 499 599
- EUR 699 839
- USD 803 959
3rd place FREE until 21 Jul
- 1 day live online training
- Browser-based, no download usually required
- See presenters and interact with fellow attendees
- Download documentation and certification of completion
- Fair transfer and cancellation policy
Not ready to book yet?
for 7 days, no obligation
* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.
Run Smarter Selling Through Market Research: Building Better Commercial Decisions in Life Sciences Live online for your team
Pricing from:
- GBP 400
- Per attendee, based on 10 attendees
- Course tailored to your requirements
- At your choice of location, or online
We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.
Contact our team to discuss your requirements:
