Presented by
Management Forum
Strategic IP (Intellectual Property) Planning Training Course
A step-by-step practical guide to strategic IP planning
★★★★★ "The course exceeded my expectations; I expected to be educated in concepts and theories, instead I w... more (13)"
19-21 March 2025
+ 17-19 September 2025 »
from £1199
- Format: Live online
- CPD: 18 hours for your records
- Certificate of completion
- Strategic IP Planning
- IP and Commercialisation: Creating and Maintaining your IP Portfolio
- Building and Managing a Patent Portfolio to Best Support your Business
- IP Department Roadmap
- Managing Information Flows for IP (Intellectual Property) Purposes: Trade Secrets
- Creating and Implementing an IP Strategy for Start-Up and Upscaling Companies
Course overview
It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets, as well as maximising value from these assets.
Whether you don't currently have a strategy in place or you simply need to develop your current strategy and get management buy-in, this is the course for you.
This highly interactive seminar will provide you with the practical knowledge, skills and toolkit to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals.
Case studies and real-life examples will be used throughout the course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.
Included within the seminar fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy.
Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare.
Documentation
- Pre-reading: contains all cases plus facts and data used during examples and teamwork assignments
- Theory book: contains all the models and frameworks learned during the seminar
- Practice book: contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments
- Post-reading: contains all the speaker feedback provided after teamwork assignments, plus extra insights and guidelines to best apply the frameworks to your own environment
This course is part of our collection of IP & Patents Training Courses.
Benefits of attending
By attending this comprehensive course you will:
- Understand how to implement and execute an IP strategy
- Learn the ‘Matrix of IP Strategy Options’
- Get to grips with a step-by-step planning methodology
- Explore the concepts of business alignment and gap analysis
- Consider the role of innovation and R&D steering
Who should attend?
This course will be of particular benefit to:
- IP managers/professionals (in-house and private practice)
- Non-IP professionals (R&D managers/directors and business managers)
- In-house lawyers
This course will cover:
Introduction and ice-breaker
Strategic management concepts applied to IP
Challenges faced by companies
- Anonymized industry insights from 400+ IP professionals: when setting up strategic IP management the first time
- Implementing the strategy
- Executing the strategy
IP strategy toolbox
- Learn the ‘Matrix of IP Strategy Options’
- Link to IA management and innovation
- Apply to real-life cases during teamwork assignments
- Group discussion and feedback
Introduction to a step-by-step planning methodology
- Set-up. Insights from project management
- Business alignment
- IP audit. Gap analysis
- Market positioning. Option regeneration revisited.
Introduction to a step-by-step planning methodology (continued)
- Prioritisation. SWOT analysis
- The plan and roadmap
Apply the planning methodology to three mini-cases
- SME business-IP alignment
- Innovation / R&D steering
- IP planning during cooperation
Arnaud Gasnier
Patentopolis B.V.
Arnaud Gasnier is founder and CEO of Patentopolis BV. With 20 years experience in IP, he has practiced globally in various IP (patents, trademarks) departments and in various leading roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) for Swatch, Philips, adidas and Dutch contract research organisation TNO.
In 2004-2008 he carried out a PhD research project (sponsored by the European Patent Office) on IP management (strategies and tactics, performance measurement, effective in-house interventions). Arnaud is a regular speaker at international conferences and the author of ‘The Patenting Paradox’.
He holds a Master of Science in physics, a Master of IP law from a US law school, and an Executive MBA from London Business School. He is also a qualified European Patent Attorney. In 2015, 2016 and 2017 Patentopolis and Arnaud won IP Awards for best IP management, attributed by Acquisition International based on a survey among professionals in the industry. A practical and creative thinker with a multi-disciplinary mind-set, Arnaud enjoys working across borders in terms of disciplines and cultures, and assisting established firms, SMEs and ventures with fostering value creation and capture with IP for long-term benefits and growth.
Find out more about Patentopolis HERE.
NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:
- 30% off the 2nd delegate*
- 40% off the 3rd delegate*
- 50% off the 4th delegate*
Please contact us for pricing if you are interested in booking 5 or more delegates
19-21 March 2025
Live online
08:30-16:30 UK (London) (UTC+00)
09:30-17:30 Paris (UTC+01)
04:30-12:30 New York (UTC-04)
Course code 14606
- GBP 1,199 1,499
- EUR 1,739 2,159
- USD 1,978 2,446
Until 12 Feb
- 3 days live online training
- Browser-based, no download usually required
- See presenters and interact with fellow attendees
- Download documentation and certification of completion
- Fair transfer and cancellation policy
Not ready to book yet?
for 7 days, no obligation
17-19 September 2025
Live online
08:30-16:30 UK (London) (UTC+01)
09:30-17:30 Paris (UTC+02)
03:30-11:30 New York (UTC-04)
Course code 14925
- GBP 1,199 1,499
- EUR 1,739 2,159
- USD 1,978 2,446
Until 13 Aug
- 3 days live online training
- Browser-based, no download usually required
- See presenters and interact with fellow attendees
- Download documentation and certification of completion
- Fair transfer and cancellation policy
Not ready to book yet?
for 7 days, no obligation
* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.
Reviews of IPI's Strategic IP Planning training course
The gradual introduction in the framework was a very nice methodology
Mar 20 2024
Steven Vermeir 
UNIVERSITY OF ANTWERP
Sep 21 2021
I liked how clear and simple a sometimes difficult and convoluted process was structured and presented. Highly recommended.
Siim Kinnas 
Intellectual Property Advisor, Estonian Business and Innovation Agency
Sep 24 2019
The course exceeded my expectations; I expected to be educated in concepts and theories, instead I was equipped with tools and experience! Arnaud was an enthusiastic presenter and a patient guide through the intense volume of information and challenging interactive group work. I was impressed at how applicable the content of the course was to delegates from such a variety of business sizes and markets; everyone was finding the teaching relevant to them in some way. I loved the interactive aspects of the course and enjoyed learning how to use the tools given and the 'aha!' moments when it all began to make sense. I enjoyed that the tools given didn't always have 'correct' answers but always enabled you to make and justify decisions that were aligned with the business strategy.
Elizabeth Maclennan 
Project Manager, McMurtry Automotive Ltd.
Mar 19 2019
Great course - really helpful. We will be using what we have learnt.
Kati Hudson
Head of IP and contracts, Oxford BioMedica (UK) Limited
Mar 19 2019
Focused, flexible and proactive. Great overview about the topic.
Matthias Städeli 
Attorney at law, Rentsch Partner Ltd.
Mar 19 2019
I thought that the course gave an in-depth overview of a useful tool for assessing a patent portfolio and that the presenter conveyed this well.
Sailesh Daswani 
IP Manager, ARC Medical Devices Inc.
Mar 19 2019
Clear, interesting, good combination of lecture and discussions.
Ulrikke Asboell 
Attorney-at-Law, Onsagers
Mar 19 2019
Very knowledgeable and informed speaker, easy to follow. Content very relevant, interesting and potentially applicable to my world.
Louise Dahlerup Fazlagic 
IP Manager, GEA Process Engineering A/S
Mar 19 2019
Enthusiastic speaker and the cases proposed were extremely well documented.
Mathias Corboz
IP Manager EMEA, ASSA ABLOY AB
Mar 19 2019
I enjoyed meeting people from other companies and the exchange of ideas with them. The speaker was enthusiastic and engaging.
Christopher Phanopoulos
Senior Research Manager, Huntsman
Mar 20 2018
Enthusiastic and very confident on subject. Great.
Anu Taivainen 
Patent Attorney, Kolster Oy
Mar 20 2018
Enjoyable course with varied experience of delegates. This enriched the experience for me.
Martin Bransby
Head of Research, R&R NAV
May 10 2016
The course was interesting and included some concepts that I had not previously considered and would potentially make use of in the future.
Steve Hart
R&D Director, SPD Development Co Ltd
United Kingdom
- AGCO Ltd
- Albumedix Ltd
- Allergy Therapeutics
- Alstom Ltd
- ArjoHuntleigh
- ARM Holdings Plc
- BATMARK LTD
- BO Exploration Operating Company Ltd
- BPB LTD
- British American Tobacco
- British American Tobacco (Investments) Ltd
- Clyde & Co LLP
- ColorMatrix
- Crown Packaging UK PLC
- De La Rue Holdings plc
- DSTL
- European Thermodynamics Ltd
- Futuragene Ltd
- HGF Ltd
- HTC Europe Co. Ltd
- Intelligent Energy Limited
- Konica Minolta Business Solutions Ltd
- McMurtry Automotive Ltd.
- Nexeon Ltd
- ORE Catapult
- Oxford BioMedica (UK) Limited
- Oxford PV
- Porton Biopharma Ltd
- Prosonix Limited
- R&R NAV
- Rouse & Co International
- SPD Development Co Ltd
- Syngenta Limited
- Syngenta Ltd
- Toshiba Medical Visualization Systems Europe Ltd
- UK Hydrographic Office
- Unilever
- Vestas Technology UK Ltd
- Withers & Rogers
- Withers & Rogers LLP
- WP Thompson
- Xaar Plc
Denmark
- BioInnovation Institute (Novo Nordisk Foundation)
- Chr. Hansen
- Chr. Hansen Holding A/S
- Danisco DuPont
- GEA Process Engineering A/S
- Haldor Topsøe A/S
- Hoiberg A/S
- Inspicos A/S
- Novozymes
- Oticon A/S
- Plougmann & Vingtoft
- Zacco Denmark A/S
Switzerland
- ASSA ABLOY AB
- Biotronik AG
- CERN (European Organisation for Nuclear Research)
- Egli International
- Lonza Solutions AG
- Nestle Product Technology Centre
- Omya International AG
- Rentsch Partner Ltd.
- Richemont International SA
- sophia genetics
- SOPHiA GENETICS SA
Belgium
- AGC Flatglass Europe
- bvba Advocatenkantoor Suy, Van Baeveghem & Van Houtte
- ETEX Services NV
- Huntsman
- IMEC vzw
- Procter & Gamble Services NV/SA
- Umicore SA
- UNIVERSITY OF ANTWERP
- Yara SA/NV
Germany
- Affimed GmbH
- Airbus Defence and Space GmbH
- Airbus Operations GmbH
- Bayer MaterialScience AG
- European Patent Office
- Reemtsma Cigarettenfabriken GmbH
- Umicore AG & Co. KG
- W.L Gore & Associates GmBh
Netherlands
- CSK Food Enrichment CV
- Intravacc
- Meyn FPT BV
- Nederlandsch Octrooibureau
- Nutreco Nederland B.V.
- Shell Global Solutions International BV
- TomTom International BV
- uniQure n.v.
Italy
- Chiesi Farmaceutici SPA
- De Ros IP Firm
- GEA Procomac
- Metroconsult Milano Srl
- Sealed Air S.r.l.
- Sealed Air SRL
- STMicroelectronics SRL
United States of America
- Bristol-Myers Squibb
- CRI Catalyst Company
- Ethicon Endo-Surgery
- Kerecis
- Oro Agri Inc
Finland
- Kolster Oy
- Kolster OY AB
- Nokia Technologies Oy
- Oy Jalo Ant-Wuorinen Ab
France
- Amadeus SAS
- Oleon SAS
- Questel
- Saint-Gobain Isover- CRIR
Sweden
- AstraZeneca
- Brann AB
- Nouryon AB
- Volvo Car Corporation
Norway
- Acapo AS
- Onsagers
- Zacco Norway AS
Canada
- ARC Medical Devices Inc.
- Gowling Lafleur Henderson LLP
Spain
- Abengoa
- Metalogenia Research & tecnologies
Austria
- Delacon Biotechnik GmbH
Brazil
- Natura &Co (Natura Cosméticos)
Cyprus
- Raritex Trade
Estonia
- Estonian Business and Innovation Agency
India
- GE India Technology Centre Pvt Ltd
Israel
- Nova Measuring Instruments Ltd
Korea, Republic Of
- KIPI-PIPC
North Macedonia
- Alkaloid Skopje
Poland
- Deloitte Advisory sp z.o.o.
Portugal
- BIAL - Portela & Ca, S.A.
Romania
- Rominvent SA
Saudi Arabia
- LFSH
Slovenia
- Mojca Krisper Figueroa s.p.
Sri Lanka
- MAS Innovation
Run Strategic IP Planning Live online for your team
3 days
Typical duration
Pricing from:
- GBP 1,200
- Per attendee, based on 10 attendees
- Course tailored to your requirements
- At your choice of location, or online
We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.
Contact our in-house training experts Aleksandra Beer and Yesim Nurko to discuss your requirements:
