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Strategic IP (Intellectual Property) Planning Training Course

A step-by-step practical guide to strategic IP planning

★★★★★ "The course exceeded my expectations; I expected to be educated in concepts and theories, instead I w... more (13)"

18-20 September 2024 »
from £1199

Need help?  Enrol or reserve

Course overview

It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets as well as maximising value from these assets. Whether you have no strategy currently in place or you simply need to develop your current strategy and get management buy-in, this is the course for you.

This highly interactive seminar will provide you with the practical knowledge, skills and toolkit to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals. Case studies and real-life examples will be used throughout the course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.

Included within the seminar fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy.

Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare.


  • Pre-reading: contains all cases plus facts and data used during examples and teamwork assignments
  • Theory book: contains all the models and frameworks learned during the seminar
  • Practice book: contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments
  • Post-reading: contains all the speaker feedback provided after teamwork assignments, plus extra insights and guidelines to best apply the frameworks to your own environment

This course is part of our collection of IP & Patents Training Courses.

Who should attend?

  • IP managers/professionals (in-house and private practice)
  • Non-IP professionals (R&D managers/directors and business managers)
  • In-house lawyers

Enrol or reserve

The Strategic IP Planning course will cover:

Introduction and ice-breaker

Strategic management concepts applied to IP

Challenges faced by companies

  • Anonymized industry insights from 400+ IP professionals: when setting up strategic IP management the first time
  • Implementing the strategy
  • Executing the strategy

IP strategy toolbox

  • Learn the ‘Matrix of IP Strategy Options’
  • Link to IA management and innovation
  • Apply to real-life cases during teamwork assignments
  • Group discussion and feedback

Introduction to a step-by-step planning methodology

  • Set-up. Insights from project management
  • Business alignment
  • IP audit. Gap analysis
  • Market positioning. Option regeneration revisited.

Introduction to a step-by-step planning methodology (continued)

  • Prioritisation. SWOT analysis
  • The plan and roadmap

Apply the planning methodology to three mini-cases

  1. SME business-IP alignment
  2. Innovation / R&D steering
  3. IP planning during cooperation

Enrol or reserve

Arnaud Gasnier
Patentopolis B.V.

Arnaud Gasnier is founder and CEO of Patentopolis BV. With 20 years experience in IP, he has practiced globally in various IP (patents, trademarks) departments and in various leading roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) for Swatch, Philips, adidas and Dutch contract research organisation TNO.

In 2004-2008 he carried out a PhD research project (sponsored by the European Patent Office) on IP management (strategies and tactics, performance measurement, effective in-house interventions). Arnaud is a regular speaker at international conferences and the author of ‘The Patenting Paradox’.

He holds a Master of Science in physics, a Master of IP law from a US law school, and an Executive MBA from London Business School. He is also a qualified European Patent Attorney. In 2015, 2016 and 2017 Patentopolis and Arnaud won IP Awards for best IP management, attributed by Acquisition International based on a survey among professionals in the industry. A practical and creative thinker with a multi-disciplinary mind-set, Arnaud enjoys working across borders in terms of disciplines and cultures, and assisting established firms, SMEs and ventures with fostering value creation and capture with IP for long-term benefits and growth.

Find out more about Patentopolis HERE.

More details

NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate*
  • 40% off the 3rd delegate*
  • 50% off the 4th delegate*

Please contact us for pricing if you are interested in booking 5 or more delegates

18-20 September 2024

Live online

08:30-16:30 UK (London) (UTC+01)
09:30-17:30 Paris (UTC+02)
03:30-11:30 New York (UTC-04)
Course code 14110

  • GBP 1,199 1,499
  • EUR 1,739 2,159
  • USD 1,978 2,446

Until 14 Aug

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Not ready to book yet?

for 7 days, no obligation

* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.

Reviews of IPI's Strategic IP Planning training course

The gradual introduction in the framework was a very nice methodology

Mar 20 2024

Steven Vermeir

Sep 21 2021

I liked how clear and simple a sometimes difficult and convoluted process was structured and presented. Highly recommended.

Siim Kinnas
Intellectual Property Advisor, Estonian Business and Innovation Agency

Sep 24 2019

The course exceeded my expectations; I expected to be educated in concepts and theories, instead I was equipped with tools and experience! Arnaud was an enthusiastic presenter and a patient guide through the intense volume of information and challenging interactive group work. I was impressed at how applicable the content of the course was to delegates from such a variety of business sizes and markets; everyone was finding the teaching relevant to them in some way. I loved the interactive aspects of the course and enjoyed learning how to use the tools given and the 'aha!' moments when it all began to make sense. I enjoyed that the tools given didn't always have 'correct' answers but always enabled you to make and justify decisions that were aligned with the business strategy.

Elizabeth Maclennan
Project Manager, McMurtry Automotive Ltd.

Mar 19 2019

Great course - really helpful. We will be using what we have learnt.

Kati Hudson
Head of IP and contracts, Oxford BioMedica (UK) Limited

Mar 19 2019

Focused, flexible and proactive. Great overview about the topic.

Matthias Städeli
Attorney at law, Rentsch Partner Ltd.

Mar 19 2019

I thought that the course gave an in-depth overview of a useful tool for assessing a patent portfolio and that the presenter conveyed this well.

Sailesh Daswani
IP Manager, ARC Medical Devices Inc.

Mar 19 2019

Clear, interesting, good combination of lecture and discussions.

Ulrikke Asboell
Attorney-at-Law, Onsagers

Mar 19 2019

Very knowledgeable and informed speaker, easy to follow. Content very relevant, interesting and potentially applicable to my world.

Louise Dahlerup Fazlagic
IP Manager, GEA Process Engineering A/S

Mar 19 2019

Enthusiastic speaker and the cases proposed were extremely well documented.

Mathias Corboz

Mar 19 2019

I enjoyed meeting people from other companies and the exchange of ideas with them. The speaker was enthusiastic and engaging.

Christopher Phanopoulos
Senior Research Manager, Huntsman

Mar 20 2018

Enthusiastic and very confident on subject. Great.

Anu Taivainen
Patent Attorney, Kolster Oy

Mar 20 2018

Enjoyable course with varied experience of delegates. This enriched the experience for me.

Martin Bransby
Head of Research, R&R NAV

May 10 2016

The course was interesting and included some concepts that I had not previously considered and would potentially make use of in the future.

Steve Hart
R&D Director, SPD Development Co Ltd

United Kingdom

  • AGCO Ltd
  • Albumedix Ltd
  • Allergy Therapeutics
  • Alstom Ltd
  • ArjoHuntleigh
  • ARM Holdings Plc
  • BO Exploration Operating Company Ltd
  • British American Tobacco
  • British American Tobacco (Investments) Ltd
  • Clyde & Co LLP
  • ColorMatrix
  • Crown Packaging UK PLC
  • De La Rue Holdings plc
  • DSTL
  • European Thermodynamics Ltd
  • Futuragene Ltd
  • HGF Ltd
  • HTC Europe Co. Ltd
  • Intelligent Energy Limited
  • Konica Minolta Business Solutions Ltd
  • McMurtry Automotive Ltd.
  • Nexeon Ltd
  • ORE Catapult
  • Oxford BioMedica (UK) Limited
  • Oxford PV
  • Porton Biopharma Ltd
  • Prosonix Limited
  • R&R NAV
  • Rouse & Co International
  • SPD Development Co Ltd
  • Syngenta Limited
  • Syngenta Ltd
  • Toshiba Medical Visualization Systems Europe Ltd
  • UK Hydrographic Office
  • Unilever
  • Vestas Technology UK Ltd
  • Withers & Rogers
  • Withers & Rogers LLP
  • WP Thompson
  • Xaar Plc


  • BioInnovation Institute (Novo Nordisk Foundation)
  • Chr. Hansen
  • Chr. Hansen Holding A/S
  • Danisco DuPont
  • GEA Process Engineering A/S
  • Haldor Topsøe A/S
  • Hoiberg A/S
  • Inspicos A/S
  • Novozymes
  • Oticon A/S
  • Plougmann & Vingtoft
  • Zacco Denmark A/S


  • Biotronik AG
  • CERN (European Organisation for Nuclear Research)
  • Lonza Solutions AG
  • Nestle Product Technology Centre
  • Omya International AG
  • Rentsch Partner Ltd.
  • Richemont International SA
  • sophia genetics


  • AGC Flatglass Europe
  • bvba Advocatenkantoor Suy, Van Baeveghem & Van Houtte
  • ETEX Services NV
  • Huntsman
  • IMEC vzw
  • Procter & Gamble Services NV/SA
  • Umicore SA
  • Yara SA/NV


  • Affimed GmbH
  • Airbus Defence and Space GmbH
  • Airbus Operations GmbH
  • Bayer MaterialScience AG
  • European Patent Office
  • Reemtsma Cigarettenfabriken GmbH
  • Umicore AG & Co. KG
  • W.L Gore & Associates GmBh


  • CSK Food Enrichment CV
  • Intravacc
  • Meyn FPT BV
  • Nederlandsch Octrooibureau
  • Nutreco Nederland B.V.
  • Shell Global Solutions International BV
  • TomTom International BV
  • uniQure n.v.


  • Chiesi Farmaceutici SPA
  • De Ros IP Firm
  • GEA Procomac
  • Metroconsult Milano Srl
  • Sealed Air S.r.l.
  • Sealed Air SRL
  • STMicroelectronics SRL

United States of America

  • Bristol-Myers Squibb
  • CRI Catalyst Company
  • Ethicon Endo-Surgery
  • Kerecis
  • Oro Agri Inc


  • Kolster Oy
  • Kolster OY AB
  • Nokia Technologies Oy
  • Oy Jalo Ant-Wuorinen Ab


  • Amadeus SAS
  • Oleon SAS
  • Questel
  • Saint-Gobain Isover- CRIR


  • AstraZeneca
  • Brann AB
  • Nouryon AB
  • Volvo Car Corporation


  • Acapo AS
  • Onsagers
  • Zacco Norway AS


  • ARC Medical Devices Inc.
  • Gowling Lafleur Henderson LLP


  • Abengoa
  • Metalogenia Research & tecnologies


  • Delacon Biotechnik GmbH


  • Natura &Co (Natura Cosméticos)


  • Raritex Trade


  • Estonian Business and Innovation Agency


  • GE India Technology Centre Pvt Ltd


  • Nova Measuring Instruments Ltd

Korea, Republic Of


North Macedonia

  • Alkaloid Skopje


  • Deloitte Advisory sp z.o.o.


  • BIAL - Portela & Ca, S.A.


  • Rominvent SA

Saudi Arabia

  • LFSH


  • Mojca Krisper Figueroa s.p.

Sri Lanka

  • MAS Innovation

Enrol or reserve

Run Strategic IP Planning Live online for your team

3 days

Typical duration

Pricing from:

  • GBP 1,200
  • Per attendee, based on 10 attendees
  • Course tailored to your requirements
  • At your choice of location, or online


We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

Contact our in-house training experts Aleksandra Beer and Yesim Nurko to discuss your requirements:

Multiple colleagues? See above for details of our discounts for 2, 3, or 4 delegates. For more, talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra Beer

Aleksandra BEER
Training expert

Yesim Nurko

Training expert

+44 (0)20 7749 4749