Ting Zhang

Ting Zhang is an expert in China's business and investment landscape with over 25 years of experience. Her expertise has been sought after by UK and European governments, businesses and think tanks. As the Founder & CEO of Crayfish.io, she is passionate about providing top-notch, reliable business advisory services, along with a comprehensive suite of business solutions, aimed at facilitating success not only in China but also on a global scale.

Ting's clientele encompasses FTSE100 corporations, as well as tech scaleups, UK universities, and UK/European government agencies. Additionally, she has served as a China Venture Partner for a leading European VC. 

Crayfish.io was first launched in 2017, as the go-to digital platform providing quality cross-border business services at transparent and affordable prices and serving SMEs all across UK and Europe. Since then Crayfish has evolved its business offerings portfolio to now include strategic consultancy and intellectual property commercialisation. 

As a thought leader, Ting regularly writes on cross-cultural communications and other important aspects of doing business between the West and China, and has been interviewed by main media in both UK and China. She holds an MBA from Cambridge Judge Business School. 

Training format

Topic

  • Next: 15-16 May 2025 Live online
  • Also: 10-11 Nov 2025 Live online

Best Practices for Doing Business with IP in China

New for 2025

Live online

An in-depth look at the Chinese IP system and how to navigate the complexities of the patent and trade mark application and enforcement processes.

  • 6 CPD hours Focused
  • Presented by Ting Zhang