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Digital Marketing for Business Growth
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This book covers the key areas of digital marketing that need to be addressed so that plans to achieve sales growth can be implemented successfully
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Julian Clay
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Gurus on Marketing
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A one-stop guide to the world's most influential writers on marketing, their key concepts, theories and frameworks. Includes Drucker, Levitt on marketing myopia, Kotler on marketing management, Porter on competitive strategy, Day, Nagle, Ansoff, Seth and Peters.
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Sultan Kermally
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Out of the Box Marketing
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This treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.
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David Abingdon