Scheduled In-house

Sales & Marketing Training Courses

Our collection of sales and marketing training formats covers the key tools, strategies and techniques to give you the skills and confidence to help you achieve successful marketing account management, sales growth and improve your, and your organisation's performance.

Sales and marketing are two key functions that impact both the creation of new business and overall business revenue and success. Focusing on the latest best practice and building your key skills will enable you to target and retain more valuable customers and reduce the duration of the sales cycle.

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  • Next: 13-14 May 2024 Live online
  • Also: 17-18 Sep 2024 Live online

Consultative Selling for Pharma Professionals

New for 2024

Live online

In this two-day, selling for pharma professionals training course, Robert Hersowitz leads participants through a four step process guaranteed to foster influence and encourage commitment from clients.

  • 12 CPD hours
  • Presented by Robert Hersowitz
  • Publication

Digital Marketing for Business Growth

Publication

This book covers the key areas of digital marketing that need to be addressed so that plans to achieve sales growth can be implemented successfully

  • Julian Clay
  • Publication

Gurus on Marketing

Publication

A one-stop guide to the world's most influential writers on marketing, their key concepts, theories and frameworks. Includes Drucker, Levitt on marketing myopia, Kotler on marketing management, Porter on competitive strategy, Day, Nagle, Ansoff, Seth and Peters.

  • Sultan Kermally
  • Publication

Mastering Marketing

Publication

The ideal book for anyone seeking an introduction to marketing that is both comprehensive and accessible: all the key concepts, skills and techniques backed up by a wealth of examples and real-life case studies which make the concepts instantly meaningful.

  • Ian Ruskin-Brown
  • Publication

Out of the Box Marketing

Publication

This treasure trove of a book is crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.

  • David Abingdon
  • Publication

The PR Practitioner's Desktop Guide

Publication

A practical source of reference on every aspect of the business written by a successful PR professional, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries.

  • Caroline Black
  • Publication

Practical Pricing for Results

Publication

Provides entrepreneurs with a practical guide on how to set and manage the pricing of both products and services. It outlines the process of deriving a pricing strategy first, then monitoring the profit implications of the pricing decisions made. In a climate of market instability, the skilful use of pricing strategies has never been more important.

  • Ian Ruskin-Brown
  • Publication

Sales Management and Organisation

Publication

A set of simple, practical, proven, award-winning techniques for managing your sales force effectively and profitably.

  • Peter Green
  • Publication

The Sales Manager's Desktop Guide

Publication

Comprehensive and practical, this guide covers all aspects of the sales manager's role. With innovative ideas and written in a clear, practical style, it covers leadership, business planning, recruitment, sales models and tools, motivation, selling through dealers and channels. “Julian Clay knows what has made him successful and is able to transfer these skills to others.” Andrew Mills, Sales Dector, Portals

  • Julian Clay
  • and Mike Gale
  • Publication

Sales Strategy for Business Growth

Publication

If you are an owner, a director or you manage a sales team, this book will help you learn more about how to manage the sales operation of your business. It will make it easier to get first-class out of your sales people which will increase your company’s sales and profitability!

  • Julian Clay
  • and Martin Clay
  • Publication

Successful Selling Solutions

Publication

This book goes beyond mere sales techniques: using self-assessment models, it shows you how to monitor your progress in an actual sales project against where you need to be and includes templates, tables and exercises.

  • Julian Clay
  • Publication

Telephone Tactics

Publication

A compehensive guide by an expert salesman to using the telephone in business, including the most effective techniques for customer service, selling, prospecting and credit control.

  • Graham Roberts-Phelps
  • Publication

Very Private and Public Relations

Publication

In this searingly honest autobiography, Jim Dunn takes us on a rollicking ride from poor boy growing up gay in a small town on the west coast of Scotland to the five-star lifestyle of a PR guru in the fledgling travel industry of the early seventies in London.

  • Jim Dunn
  • Publication

Win New Business - the Desktop Guide

Publication

A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.

  • Susan Croft