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Essential Selling Skills

This training programme will enhance your sales team's chances of winning a higher proportion of the sales you aim for.

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  • Format: Bespoke training

Course overview

There is a direct link to improving your selling skills and good sales performance.

Developing a sale properly makes it easier to focus on the best opportunities and helps you to manage your time well. It is achieved by doing the right things at the right time, in the right target accounts. It also involves you sales team’s thinking of different alternatives to the many sales issues.

This programme will give a thorough grounding on the essential selling skills needed to manage most selling situations. It will also give your team the confidence to maximise on any sales opportunity in the future. It is practical, easy to follow yet challenging enough to ensure that they can take away new techniques to implement in their day-to-day sales role. This will greatly improve their chances of hitting their sales targets.

Typical topics include:

  • Telephone techniques, introduction letters and emails
  • Questioning skills and turning interest into commitment
  • Presenting your products and services
  • Having a good sales proposal
  • Negotiation and closing the sale

Who is this programme for?

  • Sales Executives/Account Managers
  • Those new to a sales role
  • Sales Managers
  • Those who would like a sales refresher
  • Those looking to move into a sales role

Julian Clay

Julian Clay has a BSc (Hons) degree in Psychology and Business. He was a top sales performer in Kodak’s Office Imaging division and progressed to become part of its senior management team. Since then he has worked with a number of different types and sizes of company (including multinationals) to help them achieve continued sales growth. His expertise lies in understanding the core sales challenges companies face and helping to increase sales in different, competitive markets. His roles have included sales process, development, coaching, training and interim sales management.

His interest in the psychology of selling encouraged him to become a software solutions provider. He developed the CRM application Forecastmanager, which is available on the Salesforce App Exchange. It helps users interpret subjective information to deliver more accurate and confident sales forecasts in order to improve sales performance.

He is the author of Successful Selling Solutions, Digital Marketing for Business Growth as well as the co-author of, Sales Strategy for Business Growth and The Mobile Boardroom (all Thorogood Publishing).

More details

We don't have any currently scheduled dates for this course but we can customise it to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

See below or contact us to discuss yor requirements.

Multiple colleagues?
Talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749