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How to Work a Room

An "In-house* programme to develop strategies of smart socialising and networking for business and personal success

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  • Format: Bespoke training

In-house Training Services and Consultancy

The old adage – “It’s not what you know, but whom you know” certainly rings true for those of us whose job entails attending social business functions. Working a room is a risk and can be very intimidating. The idea of walking into an enormous ballroom with hundreds of strangers all of whom seem to know each other can fill even the most stalwart of us with fear and anxiety.

But help is at hand!

If you understand the benefits of smart socialising and are convinced that this is a key management skill, then we can run this fun and informative workshop which has been specially created by Susan Croft, international public speaker and seminar leader, for your team.

The benefits

  • You can make invaluable business contacts, as well as start new friendships that may last your whole life
  • It can be an ideal opportunity to cement relationships with customers/clients or correct misconceptions and problems that may have arisen in the relationship. It is often easier to do this over a cocktail than in your customer’s boardroom!
  • It often provides an excellent opportunity to gain market knowledge and “inside” information, as well as identify new market territories and key players
  • You feel better about yourself and more motivated in your work
  • You make others feel more comfortable, which makes them want to do business with you – an invaluable commodity in those businesses where “chemistry” counts
  • You can become a powerful ambassador for your own organization, often opening doors to promotion and career growth
  • You can increase your ‘social capital’ – a most valuable asset in today’s networked society

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Sample programme

  • The eight key points which the best networkers have in common
  • Building networks
  • Planing your presence at the event
  • Your 10-second ‘sound bite’
  • The best ice breakers
  • The keys to lively conversation
  • Bridging technique
  • The rules of etiquette and good manners
  • Handling food and drink
  • Remembering people’s names
  • Overcoming the faux-pas
  • Body language and the hidden signals
  • Graceful entrances and exits
  • Effective follow-up
  • And much more!

Recommended trainer – Susan Croft

Susan is an international public speaker, corporate trainer and PR practitioner. She is a partner of ASC Training & Consulting where she is responsible for sales, communications, marketing and management training, as well as public relations consulting for a number of international organisations. Susan is also a co-founder and Executive Director of Skill-Pill Mobile Learning, a start-up company based in London and offering mobile learning and information solutions to business. She is responsible for product development and international marketing for the company.

She is a trained journalist and worked on a London newspaper in the early part of her career. She also specialises in media and public speaking training for executives, educators and other professionals. Previously, she was a senior consultant with the international PR firm, Hill & Knowlton, where she worked for 14 years. Prior to this she ran her own Los Angeles-based PR firm that was acquired in 1986 by a leading international agency.

Susan has also played a full and active role in public life and has focused specifically on women’s issues in the workplace. She is a member of the steering group for the European Commission’s Women in Industrial Research – a special project looking into ways to encourage more women into industrial research across the European Union. She is also former chairman of the London Fair Play Consortium, a joint venture between the UK Government’s department for Employment and the Equal Opportunity Commission, whose remit is to identify and help remove the barriers to women playing a full role in the UK economy. She is also a former chairman of the CAM Foundation, the UK’s leading awards body for qualifications in marketing, advertising and public relations.

We don't have any currently scheduled dates for this course but we can customise it to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

See below or contact us to discuss yor requirements.

Multiple colleagues?
Talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749