A one-stop guide to the world's most important thinkers and writers on business strategy. It expertly summarises all the key strategic concepts and analyses the pro's and con's of many of the key theories in practice.
This one-stop guide to the world’s most important writers on
business strategy expertly
summarises all the key strategic concepts from the work and contribution of
each of the leading thinkers in the field of business strategy.
in-depth guide proves there is much to learn from these important gurus and many
valuable strategic concepts to put into practice to help your business succeed.
With the clever help of two enlightening case studies, which analyse the pros
and cons of the key concepts in practice, the theory is really bought to life.
addition, a comprehensive series of detailed checklists will help you to develop
your own strategy so you can achieve the goals you set out for your business.
Much more than just a
summary of the key concepts, this book offers valuable insights into the
practical application and value of each guru’s work. It will provide you with
an in-depth grasp of the subject against which to develop your own business.
THREE: The business strategy gurus - a detailed guru-by-guru guide
Christopher Bartlett and Samantha Ghoshal
Boston Consulting Group
Braybrooke and Lindblom
Campbell A and Goold
A De Geus
Tony Grundy (the alternative guru – the author)
Gary Hamel and S K Prahalad
P Haspeslagh and D Jemison
Gerry Johnson and Kevin Scholes
Rosebeth Moss Kanter
Kaplan and Norton
P Lorange and J Roos
R T Pascale
Michael E Porter
J B Quinn Alfred Rappaport
J C Spender
FOUR: Champney’s Health Resort and the business strategy gurus
Champney’s strategic breakthroughs
Implementing the strategic breakthroughs
A summary of Champney’s strategic change breakthroughs
Key lessons from the Champney’s case
Champney’s – Some options for competitive strategy
Organisational strategy – Options
FIVE: Marks and Spencer and the business strategy gurus
Marks & Spencer – The position mid-1990s
Marks & Spencer – Recipes for success
Marks & Spencer – The position 1997 – 2001 Marks & Spencer – Turning to the future
SIX: Checklists for managing strategy
Organic business development strategies
New product strategies
New market strategies
Selling more to existing customers
New value-creating activities
New distribution channel strategies
Strategic and financial planning processes
Information systems strategy
Management buy-out strategies
Alliance and joint venture strategies
Setting strategy and objectives
Negotiating the deal
SEVEN: Conclusion – Gurus and the future
Tony Grundy is an independent consultant and Senior
Lecturer at Cranfield School of Management. He is the author of several
best-selling books, as well as articles on HR strategy in leading
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