Presented by
Falconbury

The Pharma 'Mini-MBA' On-line Learning Programme

A 14 module self-managed, flexible, online learning course: Focus on the essential MBA theory, practice and technique needed to be a high-performing manager in the field of pharmaceutical with this 14 module course allowing 3 to 4 hours per module to be completed in your own time.

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  • 14 Modules

Course overview

The question facing most of Pharma executives today is whether, the skill set that is needed exists within the organisation to drive the business forward in this tough environment.

In order to succeed it is vital that as an individual working within the pharma sector you develop, not only the expert technical skills required, but also the key business and management skills needed to ensure that you can take a dynamic approach to overcoming each challenge.

The MBA syllabus, theory, practice and techniques applied exclusively to the needs of high-performing managers in the pharmaceutical industry with this 14 module, on-line and easy-to-use training course.

Who should enroll on this programme?

Designed specifically for:

  • Senior and middle managers in the pharma and biotech sector
  • Experienced managers making a career change into the industry
  • Scientific and technical executives making the move into management
  • Those who have been in the industry for years but with no formal development training

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To find out how our unique Learning Management System delivers our on-line training programmes, and how easy to use and interactive they are, click HERE

Certificate of excellence

Participants are invited to undertake a final assessment in the form of an online multiple-choice paper. A pass rate of 80% and above is required to ensure that a high level of competency has been achieved within the subject area, where upon you will receive a ‘Certificate of Excellence’.

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The The Pharma 'Mini-MBA' On-line Learning Programme course will cover:

  • MODULE 1 - Introduction to Pharma
  • MODULE 2 - Strategy is the Key
  • MODULE 3 - Strategy in Practice in the Pharmaceutical Sector
  • MODULE 4 - Strategy in Practice in the Pharmaceutical Sector: Strategy for Deals
    • Mergers and Alliances
    • Partnering strategies
  • MODULE 5 - Managing Yourself and Others
    • Mastering Yourself
    • Mastering performance management
    • Communicate and motivate
    • Effective coaching
    • Tackling poor performers
    • Managing your team
    • Managing your time
    • Mastering meetings
    • How to be assertive, not aggressive
  • MODULE 6 - Learn to be a Leader
    • What is management
    • What is leadership
    • The leader as mentor
    • Decision making in leadership
    • Management and leadership… essentially a team effort
  • MODULE 7 - Leadership and Change in the Pharmaceutical Industry
    • Introduction: Leadership challenges in the Pharmaceutical Industry
    • Acquiring, managing and retaining talent in a competitive world
    • Employee engagement
    • Leading through uncertainty
    • The importance of corporate culture
    • Managing cultural change and transition
    • Developing leadership at every level
    • Learning and leadership: Self-awareness and self-development
    • Consider the following scenarios
  • MODULE 8 - Mastering Pharma Marketing: Introduction
    • How marketing works in pharmaceuticals
    • Pharmaceutical market research
  • MODULE 9 - Mastering Pharma Marketing: Marketing Strategies
    • Life-cycle Management
    • The importance of range extensions
    • Pricing
      • Pricing mechanisms and reimbursement
  • MODULE 10 - Mastering Pharma Marketing: Distribution, Promotional Activities and Codes of Practice
    • Distribution
    • The role of promotion
    • Codes of practice
    • Conclusions: How marketing applies to pharmaceuticals
  • MODULE 11 - Demystifying Finance: Accounting Principles and Practice
    • Finance makes the world go round
    • Analysing performance
    • External analysis
    • Review of accounting principles
  • MODULE 12 - Demystifying Finance: Budgeting and Decision-Making
    • Budgeting and management accounting
    • Costs
    • Computing future decisions
  • MODULE 13 - Demystifying Finance: Financial Management in the Pharma Industry
    • What is the drug industry all about?
    • Three simple statements – are there any problems?
  • MODULE 14 - Successful Negotiation Techniques and Tactics
    • Legal foundation for negotiation
    • Negotiation principles
    • The whole process
    • The negotiation

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John Ansell

John Ansell is a biochemistry graduate with a Masters degree in Business Studies. John began his 20-year career in international marketing and business development in Holland with Organon, worked for Schering AG and Fisons in the UK, and again in Holland, with Solvay. Finally, from 1985 to 1989 he worked at Glaxo Holdings, on Zantac. Subsequently, as an independent industry consultant, John has worked for over 150 clients on commercial strategic projects. Since April 2012 he has also been a Senior Partner at the CRO TranScrip Partners. John is a frequent speaker, and has also acted as chairman of over 30 industry conferences. He is the author of more than 50 articles and reports on strategic industry issues, as well as of the forthcoming book Transforming Big Pharma – Assessing the Strategic Alternatives.

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Helena Boschi

Dr Helena Boschi has spent the last 17 years working closely with businesses in the pharmaceutical sector to define and design new strategic initiatives, particularly in the areas of leadership development, learning and organisational change. Until very recently she worked at Shire Pharmaceuticals as Vice President, Talent Management and prior to this Corporate Director, Head of Global Organisation Development for Serono International SA in Geneva. Her recent achievements include leading a global team to design and communicate a company-wide leadership development framework, advancing the talent acquisition function for the hiring of a new sales force for a product launch, delivering and co-ordinating tailored development in different countries in line with the requisite capabilities and business requirements and creating a process for building a talent pipeline. She has also been involved in setting up new employee assimilation and integration, culture transition and other major change initiatives. Helena continues to research the talent management arena for best practices and new approaches across organisations worldwide.

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Tim Boyce

Tim Boyce has been involved in contract management for over 20 years. He began his career in the Ministry of Defence holding executive positions in contracts, contracts policy and finance. His industrial career began at Plessey in 1980 after which he enjoyed appointments with Siemens, British Aerospace and as commercial director at BAE Systems. His functional responsibilities have included contracts, commercial, procurement, estimating, legal, project accounting and the implementation of the European Business Excellence Model.


He is a former member of the Chartered Institute of Purchasing and Supply (CIPS). His committee work included the CIPS National Contracts Management Committee, the CBI Contracts panel, the CBI Defence Procurement Panel and the CBI/MoD working groups on partnering and incentive contracting. He was the CBI observer at the HM Treasury Central Unit on the Purchasing Working Group on incentivising industry. In 1997 he was invited by the Director General of the CBI to join the CBI Public Private Partnership Forum. He has lectured widely in the UK and the US.



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Stephen Brookson

Stephen Brookson is Managing Director of his company, New City Consulting, which specialises in the provision of practical business development consultancy and training programmes.


He qualified as a Chartered Accountant in 1980 with Peat Marwick and after a period at Grandmet plc, he joined a leading organisation in the provision of training for chartered accountants in practice. During this time he gained extensive experience of writing, developing and presenting programmes on accountancy and taxation. He then joined Ernst & Young for a number of years as a consultant, leaving them to set up his own management and training consultancy business.


He has presented numerous seminars and training events in both the public and private sectors, in the UK and overseas.

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Mark Thomas

Mark Thomas is a highly successful international business consultant and trainer who has worked with some of the world’s major businesses in the fields of strategy, change management, human resources and executive development. He is a highly experienced speaker and business presenter who has worked in over 40 different countries around the world. As a consultant he has successfully sold major consulting projects and development initiatives. In addition to his consulting work Mark has authored several books and is a regular conference speaker on strategy, change management, people management and other organisational issues. Prior to becoming a Partner with Performance Dynamics, he worked for several years with Price Waterhouse Management Consultants in London. He is also a visiting faculty member at leading international business schools. He also advised on the business and organisational change issues arising out of strategic reviews and both private and public sector re-organisations.

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Ralph Tiffin

Ralph Tiffin was a mechanical engineer who subsequently qualified as a Chartered Accountant and became manager in one of the largest international firms of accountants. He is now managing partner of an accountancy and consultancy practice. He has a wealth of experience with companies of all sizes in the UK and overseas. His work typically involves developing clients reporting and management systems, along with appropriate management training and developing project appraisal processes and spreadsheets.



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Mike Williams

Mike Williams M.Sc. is an international management consultant who established his company, Michael Williams & Partners, in 1979 and now works closely with associate companies in Geneva, Vienna and Copenhagen. He is also a director on the Board of British Ceramic Tile, based in Devon, UK. His main clients include leading Business Schools, e.g. IMD at Lausanne and the Theseus Institute, located in Nice, as well as several universities and a wide range of companies and consultancies throughout Europe, Canada and the United States. Mike is a member of the British Psychological Society, the Institute of Directors and the Association of Management Education & Development.

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Enrol on The Pharma 'Mini-MBA' On-line Learning Programme training

Full Course

  • GBP 350.00 +VAT
  • EUR 490.00 +VAT
  • USD 546.00 +VAT

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Sample

  • EUR 0.00 +VAT
  • GBP 0.00 +VAT
  • USD 0.00 +VAT

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Multiple colleagues?
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Distribute, monitor and customise this course for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749

inhouse@ipi.academy