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Drafting Winning Proposals for Legal, Commercial and Strategic Excellence Training Course

Learn to draft clear, compelling proposals that serve as both legal offers and persuasive sales tools - capturing pricing, contractual obligations, and showcasing alignment with customer needs and competitive advantage.

25-26 January 27
+ 6-7 July 27 »

from £999

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Course overview

In today’s highly competitive and regulated procurement environment, getting the proposal right is about more than just responding to a brief - it’s about creating a clear, commercially strong and legally robust offer that meets customer needs, manages business risks and showcases why your offering is the preferred option.

This practical and intensive training course has been expertly developed to help commercial and contracts professionals master the art of crafting compelling proposals that serve as both legal and sales documents. From understanding legal positioning in the bidding process to confidently defining scope, pricing risk and articulating value, the expert trainer will explore every critical element that strengthens proposals and increases win rates.

You’ll also learn how to clearly align your proposal with your customer’s decision-making criteria, showcase your organisation’s unique offering and manage the entire bid lifecycle with structure, compliance and clarity.

Whether you're dealing with RFPs, RFQs or ITTs, this training course will help you build persuasive proposals that appeal to potential customers in meeting their needs while protecting your exposure to potential risks.

This course is part of our Commercial Management training courses series which aims to help individuals gain confidence in a range of areas surrounding contract law, and broader business management knowledge.

Benefits of attending

By attending this training course you will:

  • Learn how to develop strategic, customer-focussed proposals that focus on client’s needs and priorities
  • Reduce legal risk by understanding how proposals become binding and how to avoid hidden legal pitfalls
  • Understand how to enhance risk management by aligning price to risk exposure and limiting liability with effective wordings
  • Get to grips with developing clear value propositions that differentiate your offer
  • Master bid processes by streamlining the process and ensuring compliance through structured internal reviews
  • Enhance your executive summaries and communicate with impact
  • Gain confidence in engaging with procurement professionals during the bid process

Who should attend?

This training course will be particularly valuable for all professionals involved in drafting, negotiating or reviewing proposals, including:

  • Commercial managers
  • Contracts managers
  • Contract negotiation specialists
  • Proposal / Bid managers
  • Project managers
  • Business development managers
  • Strategic account managers
  • Procurement managers
  • Operations managers

Enrol/reserve

Catherine Hurst
Hurst Consulting and Training Limited

Catherine Hurst BSc(Hons), CIMDip, PgDL, is an independent consultant in the contract and commercial fields. She was formerly a Commercial Manager at BAe Systems, following previous contract/commercial roles with GEC and Siemens. She has extensive practical experience of bid management, contract drafting and negotiation, contract and subcontract management as well as commercial risk management, both with UK and overseas customers and suppliers, in the private and public sectors.

She is a highly experienced trainer, having a style which brings a subject to life, creating interest and stimulating the enthusiasm of delegates. She combines academic best practice with real world experience.

She lecturers Chartered Institute of Procurement and Supply (CIPS) diploma, levels 4, 5 & 6 at Chichester college. As well as being a member of CIPS, Catherine has a degree in Management Studies, a Chartered Institute of Marketing diploma and more recently achieved a distinction in her Common Professional Examination (CPE)/Post-grad diploma in law, winning the prize for the highest achieving student in the contract law module.

Catherine has successfully provided training to organisations across a wide variety of industries, including:

Transport / utilities / energy / construction / engineering / IT / telecons: Network Rail, ScotRail, Balfour Beatty, London Underground, Westinghouse Springfields Fuels, General Dynamics, Siemens, Metronet, Thales, ABB, Hitachi, Jungheinrich, Honeywell, PALL Europe, Senior Aerospace BWT, RES (Renewable Energy Systems), AGI, Silvertown, QinetiQ, Clyde Pumps / Weir Pumps, Scottish Power, NCOC (North Caspian Operating Company), Computacentre, CISCO, BT, United Utilities

Health / pharmaceutical / education: Nuffield Health, Surrey PCT, Bristol Myers-Squibb, Newcastle University, Exeter University

Public: Forensic Science Services, Office for National Statistics, DARA (Defence Aviation Repair Agency), Metropolitan Police

Charity: Phoenix Futures, Homegroup

Retail: Co-op

More details

Discounts for multiple bookings - bring your colleagues to make your training budget go further:

  • 2nd delegate: 30% off
  • 3rd delegate: 40% off - or FREE for advance bookings (12 weeks or more)
  • 4th delegate: 50% off
  • 5+ delegates: contact us for group or bespoke bookings

25-26 January 27

Live online

09:30-16:30 UK (London) (UTC+00)
10:30-17:30 Paris (UTC+01)
04:30-11:30 New York (UTC-05)
Timings may be different for each day
Course code 16978

  • GBP 999 1,199
  • EUR 1,399 1,679
  • USD 1,607 1,919

3rd place FREE until 02 Nov

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Not ready to book yet?

for 7 days, no obligation

6-7 July 27

Live online

09:30-16:30 UK (London) (UTC+01)
10:30-17:30 Paris (UTC+02)
04:30-11:30 New York (UTC-04)
Timings may be different for each day
Course code 17289

  • GBP 999 1,199
  • EUR 1,399 1,679
  • USD 1,607 1,919

3rd place FREE until 13 Apr

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Not ready to book yet?

for 7 days, no obligation

* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.

Run Drafting Winning Proposals for Legal, Commercial and Strategic Excellence Live online for your team

Pricing from:

  • GBP 800
  • Per attendee, based on 10 attendees
  • Course tailored to your requirements
  • At your choice of location, or online

 

We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

Contact our team to discuss your requirements:

Multiple colleagues? See above for details of our discounts for 2, 3, or 4 delegates. For more, talk to our team to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Harry Altamont

Harry
ALTAMONT

Aleksandra Beer

Aleksandra
BEER

+44 (0)20 7749 4749

inhouse@ipiacademy.com