Management Forum Logo

Presented by
Management Forum

Maximising Value and Successfully Protecting Your Trade Mark Training Course

Understand the critical role trade marks play in a successful brand strategy and learn how to effectively safeguard them.

3 April 2025
+ 4 July 2025, 3 November 2025 »

from £350

Need help?  Enrol/reserve

Course overview

In today’s brand-driven world, trade marks are among the most valuable assets a business can own. This training course is designed to equip professionals with the knowledge and skills to not only maximise the value of their trade marks but also to safeguard them effectively.

Understanding the critical role that trade marks play in establishing and maintaining a strong market presence is essential to any successful brand strategy. The expert trainer will explore why trade marks are vital to business success, how to determine the value of your trade mark, and what factors contribute to creating a strong, distinctive brand. 

You’ll learn how to assess whether your trade mark is truly fit for purpose in today’s competitive landscape, ensuring it has the legal strength and relevance to protect your brand identity over time. Additionally, the course will cover the essential steps for preventing the loss of trade mark rights, helping you avoid the common pitfalls that can lead to costly challenges.

You’ll gain insights into effectively managing your trade mark portfolio to maximise brand value, maintain competitive advantage, and protect your assets from infringement. This course offers the tools and knowledge you need to strengthen and secure your trade mark assets for long-term business success.

This course is part of our collection of IP & Patents Training Courses.

Benefits of attending

By attending this course you will:

  • Understand the importance and benefits of registered trade marks
  • Identify the primary markets when you need to register your trade mark
  • Get to grips with how to determine the value of your trade mark
  • Learn what makes a strong trade mark
  • Discuss how to ensure your trade mark is strong and fit for purpose
  • Examine the best ways to prevent loss of rights

Who should attend?

This course will be of particular benefit to:

  • IP lawyers
  • In-house lawyers
  • Trade mark lawyers
  • Trade mark managers
  • IP managers
  • Brand managers
  • IPR and legal assistants

Enrol/reserve

This course will cover:

Why are trade marks important?

  • Identify the reasons
  • Why it’s important to register your trade mark
  • Identify primary markets in which to protect your trade mark

Determining the value of your trade mark

  • Methods for valuing IP
  • Discuss goodwill
  • Supporting checklists

What makes a strong trade mark?

  • Discuss qualities of a strong trade mark
  • How to create a strong trade mark
  • Examples

Is your trade mark fit for purpose?

  • Goods/services registered
  • Products/services offered
  • Expansion
  • Maintaining rights
  • Competition/market

How to prevent loss of rights

  • Best practice for managing your trade marks
  • Proof of use
  • Renewal
  • Enforcement

Enrol/reserve

JoAnna Emery
atai Life Sciences

JoAnna Emery, CLAS, F.Inst.Pa, is Project Manager, Intellectual Property at atai Life Sciences.
Previously, JoAnna was Senior Intellectual Property Paralegal for Cambridge Mechatronics Limited
where she was responsible for aiding in the management and growth of the patent portfolio.
Prior to that she was the Head of and Director for Pure Ideas Limited where she managed the
strategy, P&L, KPIs and intellectual property operations of the firm.

JoAnna has over 27 years experience in intellectual property in both the US and England. She holds an Associate and Bachelor’s degree in Paralegal Studies from Rivier College.

More details

NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate*
  • 40% off the 3rd delegate*
  • 50% off the 4th delegate*

Please contact us for pricing if you are interested in booking 5 or more delegates

3 April 2025

Live online

13:30-17:00 UK (London) (UTC+01)
14:30-18:00 Paris (UTC+02)
08:30-12:00 New York (UTC-04)
Course code 15539

  • GBP 350 400
  • EUR 490 560
  • USD 562 640

Until 27 Feb

View basket 

 
Not ready to book yet?

for 7 days, no obligation

4 July 2025

Live online

13:30-17:00 UK (London) (UTC+01)
14:30-18:00 Paris (UTC+02)
08:30-12:00 New York (UTC-04)
Course code 15542

  • GBP 350 400
  • EUR 490 560
  • USD 562 640

Until 30 May

View basket 

 
Not ready to book yet?

for 7 days, no obligation

3 November 2025

Live online

13:30-17:00 UK (London) (UTC+00)
14:30-18:00 Paris (UTC+01)
08:30-12:00 New York (UTC-05)
Course code 15543

  • GBP 350 400
  • EUR 490 560
  • USD 562 640

Until 29 Sep

View basket 

 
Not ready to book yet?

for 7 days, no obligation

* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.

Run Maximising Value and Successfully Protecting Your Trade Mark Live online for your team

Half-day

Typical duration

Pricing from:

  • GBP 350
  • Per attendee, based on 10 attendees
  • Course tailored to your requirements
  • At your choice of location, or online

 

We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

Contact our in-house training experts Aleksandra Beer and Yesim Nurko to discuss your requirements:

Multiple colleagues? See above for details of our discounts for 2, 3, or 4 delegates. For more, talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra Beer

Aleksandra BEER
Training expert

Yesim Nurko

Yesim NURKO
Training expert

+44 (0)20 7749 4749

inhouse@ipi.academy