Presented by
Management Forum
Understand the critical role trade marks play in a successful brand strategy and learn how to effectively safeguard them.
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In today’s brand-driven world, trade marks are among the most valuable assets a business can own. This training course is designed to equip professionals with the knowledge and skills to not only maximise the value of their trade marks but also to safeguard them effectively.
Understanding the critical role that trade marks play in establishing and maintaining a strong market presence is essential to any successful brand strategy. The expert trainer will explore why trade marks are vital to business success, how to determine the value of your trade mark, and what factors contribute to creating a strong, distinctive brand.
You’ll learn how to assess whether your trade mark is truly fit for purpose in today’s competitive landscape, ensuring it has the legal strength and relevance to protect your brand identity over time. Additionally, the course will cover the essential steps for preventing the loss of trade mark rights, helping you avoid the common pitfalls that can lead to costly challenges.
You’ll gain insights into effectively managing your trade mark portfolio to maximise brand value, maintain competitive advantage, and protect your assets from infringement. This course offers the tools and knowledge you need to strengthen and secure your trade mark assets for long-term business success.
This course is part of our collection of IP & Patents Training Courses.
By attending this course you will:
This course will be of particular benefit to:
JoAnna Emery, CLAS, F.Inst.Pa, is Project Manager, Intellectual Property at atai Life Sciences.
Previously, JoAnna was Senior Intellectual Property Paralegal for Cambridge Mechatronics Limited
where she was responsible for aiding in the management and growth of the patent portfolio.
Prior to that she was the Head of and Director for Pure Ideas Limited where she managed the
strategy, P&L, KPIs and intellectual property operations of the firm.
JoAnna has over 27 years experience in intellectual property in both the US and England. She holds an Associate and Bachelor’s degree in Paralegal Studies from Rivier College.
NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:
Please contact us for pricing if you are interested in booking 5 or more delegates
3 April 2025
Live online
13:30-17:00 UK (London) (UTC+01)
14:30-18:00 Paris (UTC+02)
08:30-12:00 New York (UTC-04)
Course code 15539
Until 27 Feb
Not ready to book yet?
for 7 days, no obligation
4 July 2025
Live online
13:30-17:00 UK (London) (UTC+01)
14:30-18:00 Paris (UTC+02)
08:30-12:00 New York (UTC-04)
Course code 15542
Until 30 May
Not ready to book yet?
for 7 days, no obligation
3 November 2025
Live online
13:30-17:00 UK (London) (UTC+00)
14:30-18:00 Paris (UTC+01)
08:30-12:00 New York (UTC-05)
Course code 15543
Until 29 Sep
Not ready to book yet?
for 7 days, no obligation
* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.
Half-day
Typical duration
Pricing from:
We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.
Contact our in-house training experts Aleksandra Beer and Yesim Nurko to discuss your requirements:
Multiple colleagues? See above for details of our discounts for 2, 3, or 4 delegates. For more, talk to one of our training experts to discuss how to: