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The Business Case

The key financial metrics of the compelling business case.

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  • Format: Bespoke training
  • CPD: 2 hours for your records (depending on your requirements)
  • Certificate of completion


This series of high impact webinars will provide a better understanding of business finance as it relates to your business. These are highly practical programmes which will build from limited financial knowledge and will be immediately applicable within your organisation.

By the end of the webinar(s) you will be able to;

  • Understand the key financial terminology
  • Understand how your business works from a financial perspective
  • Ask relevant & searching questions about the financial position of your company
  • Identify and evaluate areas of financial risk & opportunity
  • Quickly interpret the financial health of clients, competitors & suppliers

The Business Case will focus on:

  • What makes the compelling Business Case – from a financial perspective!
  • ROI measurement
  • Soft & hard benefits
  • Scenario planning
  • Time value of money
  • Cash flows vs profit
  • Cost of capital (WACC) & hurdle rate
  • Financial evaluation – payback period, net present value (NPV) and internal rate of return (IRR)
  • Stress testing
  • The key variables that matter – modelling

Benefits of Attending:

  • Appreciate the key financial challenges in your area of responsibility.
  • Have a grasp of financial matters as they relate to your role and the impact on profitability & cash flow.
  • Appreciate the financial consequences of your decisions & actions on the P&L and cash flow.
  • Understand the ‘key performance drivers’ of business area and the key issues to focus on.

Who should attend?

Directors and Managers who have financial & budget responsibility.

George Fildes

George Fildes is a Chartered Management Accountant with a Cranfield MBA. He spent his early career in the automotive sector working for Lex Brooklands, Volvo & VW. He was also involved in a business start-up, in automotive on-line retailing, which was subsequently sold to Virgin Group.

In 2001, he established Qualitas, specialising in financial training & consultancy. He has delivered assignments to over 120 organisations worldwide. Clients have included GSK, Pfizer, Kimberley Clark, Time Warner, BBC, ITV, Sky, DHL, Christies, John Lewis, Jaguar Land Rover, Premier Foods, Heathrow Airport, Argos & Sainsburys.

With over thirty years in general management, George's experience spans business management, logistics, customer operations and financial management. He has been involved with start-up, turnaround and mature companies.

More details

Run The Business Case Bespoke training for your team

  • Course tailored to your requirements
  • At your choice of location, or online


We don't have any currently scheduled dates for this course but we can customise it to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

Contact our in-house training expert Aleksandra Beer to discuss your requirements:

Multiple colleagues?
Talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749