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Management Forum

MBA Strategic Thinking for Pharma and Biopharma Professionals Training Course

Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure including the impact of COVID-19, is probably one of the most challenging managerial roles of any industry today.

12-13 Sep 2022

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  • Format: Live online
  • CPD: 12 hours for your records
  • Certificate of completion

Course overview

Working in the highly competitive pharmaceutical industry, with ever-increasing change and pressure including the impact of COVID-19, is probably one of the most challenging managerial roles of any industry today.

This MBA strategic thinking workshop has been especially designed to help you transcend these challenges by training you to become equipped to see the bigger picture in all aspects of your role. This two day interactive workshop will provide practical strategic thinking tools taught on MBAs to apply to our role. It will help you build your strategic thinking skills to guide the direction of your teams, develop strategies to key pharma and biopharma business problems, create a vision for the future, and implement strategic thinking within your team. You will gain new ways of thinking, making choices and implementing them using ‘Helicopter’ or ‘Strategic Thinking’. You will be able to implement what you have learnt on the course and immediately apply this into the workplace.

The workshop will focus on a number of areas in the pharmaceutical industry using MBA strategic business cases.

Key areas covered:

  • What is MBA ‘strategy’ & ‘strategic thinking’ - and the importance of this within the pharma and biopharma industry during?
  • Building strategic plans for your teams, group and/or organisation
  • Application to pharma case studies, your issues and at a departmental, and individual level
  • How to use the MBA strategic thinking tool-kit

Who should attend?

All those in the pharmaceutical industry who strategic choices, and who feel that they can rise to future challenges by being more strategic, behaviourally skilled, and creative. Managers who are keen to be able to deliver strategy more easily and to then evaluate its effectiveness - whether technical or commercial. This is particularly relevant to heads of teams/departments, those responsible for leading a project, or those in roles attempting to influence other areas of their organisation, especially in matrix management.

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The MBA Strategic Thinking for Pharma and Biopharma Professionals course will cover:

Introduction and objectives

What is strategy and strategic thinking?

    • Helicopter thinking
    • The importance of strategy for the pharmaceutical industry
    • The Strategy Process and tool strategic kit used on MBAs

Critical thinking

    • Definition
    • Critical thinking model and Application

Environmental analysis

    • Strategy tools  
    • Competitive analysis
    • Case study in the pharmaceutical industry

Generating and evaluating Strategic Options

    • Creativity for generating options
    • Evaluating strategic options
    • Pharma case study continued

Strategy Implementation

    • Strategic project implementation 
    • Leadership
    • Change management (pharma case study)

Behavioural

    • Effective and strategic communication (pharma case study)
    • Managing stakeholders including politics and influencing agendas
    • Behaving strategically

Evaluation

    • Monitoring implementation
    • Performance drivers and indicators
    • Problem diagnosis

Application

    • Business plan structure
    • How to apply the strategic tools following the course

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Laura Brown

Dr Laura Brown MBA is an independent Pharmaceutical Training and Management Consultant, and visiting lecturer at Cranfield School of Management, a leading European business school. Laura has worked in the pharmaceutical industry for 25 years. She has facilitated strategy development for a number of teams in the pharmaceutical industry.

Laura has also co-authored several books on strategy and related areas including “Be Your Own Strategy Consultant”, “Value-Based HR Strategy”, “Strategic Project Management” and “Pharmaceutical Project Management”.

More details

Book MBA Strategic Thinking for Pharma and Biopharma Professionals Live online training

NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate*
  • 40% off the 3rd delegate*
  • 50% off the 4th delegate*

12-13 Sep 2022

Live online

09:30-17:00 UK (London) (UTC+01)
10:30-18:00 Paris (UTC+02)
04:30-12:00 New York (UTC-04)
Course code 11728

  • GBP 799 999
  • EUR 1,119 1,399
  • USD 1,246 1,558

Until 08 Aug

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* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price.

Denmark

  • Novo Nordisk A/S
  • NovoNordisk A/S

Germany

  • Cheplapharm
  • Cheplapharm Arzneimittel GmbH

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Multiple colleagues? See above for details of our discounts for 2, 3, or 4 delegates. For more, talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749

inhouse@ipi.academy