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Understanding Creative Commons Licensing and it's Implications for your Business Training Course

Any business should stay ahead of emerging trends and different ways of doing business. Creative commons is an increasing art of business life in many areas; ranging from use of YouTube to other “freely” available content. This course explains the how, what, why and when.

24 May 2023
+ 3 more dates

Need help?  Enrol or reserve

  • Format: Live online
  • CPD: 1.5 hours for your records
  • Certificate of completion

Course overview

The internet is flooded with digital content. Much of this is UGC – User Generated Content. Many open platforms such as YouTube, TikTok, Google and Twitter have been encouraging copyright owners to make their creative works available. The main way this is done is through the creative commons licensing suite.

Copyright law gives creators certain control over their creative work. If people want to use copyrighted work, they usually have to ask for permission from the creator. Creative Commons works within copyright law and allows creators to grant permission to everyone in the world to use their work in certain ways.

For businesses, Creative Commons Licencing is a way to license your work to allow others to use your creations. Your work will be able to circulate more widely, which can help you reach different audiences, gain a wider awareness and potentially an interesting market share.

This high-impact session teaches how creative commons works and lays a foundation to understand UGC licensing and other open content licensing schemes.

Who is this programme for?

This programme has been specifically designed for those who deal with business in any way:

  • In-house lawyers
  • Private practice lawyers
  • Compliance officers
  • Company secretaries
  • Board members
  • Marketing professionals

Plus, anyone with an interest in new ways of doing business and/or new technologies.

 

Enrol or reserve

The Understanding Creative Commons Licensing and it's Implications for your Business course will cover:

Copyright as a backbone

The development of Open Content Licensing (OCL)

OCL schemes

Understanding what Creative Commons Licensing is

The Creative Commons Scheme

Three 'layers' of licences

Six core licences

Practical tips and guidance

Enrol or reserve

Mark Weston
Weston & Weston Consulting

Mark Weston is a partner at Hill Dickinson LLP and is the Head of Information Technology, Intellectual Property and Commercial (London). Mark joined the firm from Matthew Arnold and Baldwin LLP where for 12 years he was a partner and Head of the Commercial, Intellectual Property and Information Technology Group, before which he spent several years at Baker McKenzie.

Expertise: Mark’s practice covers both non-contentious and contentious matters in all areas of commercial law, intellectual property law, information technology law, Internet, electronic commerce and on-line services law. He specialises in commercial and Tech issues.

Clients: Just some of Mark’s more well-known clients include Elstree Film Studios, Defaqto, mysupermarket.co.uk, Groupon, RTL Group S.A., Retailcorp Brands LLC, The Gulf Marketing Group, Europcar, Hilton Hotels and the BBC.

Some detail: Mark has extensive experience in advising clients on all manner of commercial matters (such as business planning and solutions, franchising, distribution, agency and marketing) through branding and intellectual property exploitation and licensing, to advice and documentation regarding hardware and software issues (such as development, licensing, maintenance and distribution, SaaS and cloud, Internet transactional solutioning, B2B, B2C and B2G electronic commerce, S-commerce and M-Commerce, social media, outsourcing, facilities management, procurement, IT policies, data protection (privacy), GDPR and freedom of information issues). He has a particular expertise in new digital business and revenue streams. He is also experienced in dealing with software disputes and IT litigation. The increasingly extensive media side of his practice relates primarily to publishing (both real world and digital content), to games and gaming platforms (and particularly transmedia technologies), advising companies about their advertising onscreen, online and in print and managing their public communications strategies generally (dealing with the CMA and ASA in the process) – and also a smattering of television, film and music exploitation.

More unusual:

Mark has previously spent several months on secondment to Hewlett Packard and he has also been seconded to assist in the legal problems arising in new technology companies such as Symbian. From 2000 to 2001, Mark was resident in the Chicago office of Baker & McKenzie advising US clients on European and UK aspects of IT and electronic commerce law and practice.

Mark is the author of the Legal Practice Companion, a parallel text book at several law schools, the editor of the IP and Media Law Companion as well as the rest of the Companion series of books published by Bloomsbury Professional, Tottels, Cavendish Publishing and Oxford University Press. He has noted numerous reports for the IT Law Reports and is widely published in Computing, Computers & Law, Computer Law & Security Report, IT Law Today, Intellectual Property World, Solicitors Journal and many other journals both online and offline. Mark has also authored articles syndicated in the national and trade press and is regularly quoted in national newspapers. Mark is the author of the Business Names on the Internet chapter in the PLC Ecommerce Manual as well as numerous other articles on various Commercial & IT law topics.

Mark lectures regularly on all Commercial, IP and IT law topics, most recently lecturing at the IBC IT ‘Summer School’ Programme in Cambridge, England; the Falconbury two-day and three-day Commercial Contracts seminars (run several times a year) and IT Contracts seminars (run three times a year) in London; and he has previously lectured at the Annual On-line & Internet Commerce Law Institute seminar in Chicago and tutored at University College London. He also runs a programme of bespoke training schemes on commercial law, IP law and IT law as well as soft skills programmes such as negotiation skills and presentation skills.

Finally, you will have seen that Mark likes blogging and writing books, which are available at all good bookshops! He also appears regularly on BBC1 (usually providing advice on-screen to BBC Watchdog) and also on Sky News as a legal commentator, as well as trying to avoid the huge quantity of pink powder the TV make-up girls want to apply to his increasingly receding hairline.

More details

Book Understanding Creative Commons Licensing and it's Implications for your Business Live online training

NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate*
  • 40% off the 3rd delegate*
  • 50% off the 4th delegate*

Please contact us for pricing if you are interested in booking 5 or more delegates

24 May 2023

Live online

09:30-11:00 UK (London) (UTC+01)
10:30-12:00 Paris (UTC+02)
04:30-06:00 New York (UTC-04)
Course code 12909

  • GBP 150 175
  • EUR 210 245
  • USD 236 275

Until 19 Apr

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Not ready to book yet?

for 7 days, no obligation

18 Jul 2023

Live online

09:30-11:00 UK (London) (UTC+01)
10:30-12:00 Paris (UTC+02)
04:30-06:00 New York (UTC-04)
Course code 12910

  • GBP 150 175
  • EUR 210 245
  • USD 236 275

Until 13 Jun

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Not ready to book yet?

for 7 days, no obligation

2 Nov 2023

Live online

13:30-15:00 UK (London) (UTC+00)
14:30-16:00 Paris (UTC+01)
09:30-11:00 New York (UTC-04)
Course code 12911

  • GBP 150 175
  • EUR 210 245
  • USD 236 275

Until 28 Sep

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Not ready to book yet?

for 7 days, no obligation

8 Feb 2024

Live online

13:30-15:00 UK (London) (UTC+00)
14:30-16:00 Paris (UTC+01)
08:30-10:00 New York (UTC-05)
Course code 12912

  • GBP 150 175
  • EUR 210 245
  • USD 236 275

Until 04 Jan

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Not ready to book yet?

for 7 days, no obligation

* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price.

United Kingdom

  • Bulletproof Design

Enrol or reserve

Multiple colleagues? See above for details of our discounts for 2, 3, or 4 delegates. For more, talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

Yesim NURKO
Training expert

+44 (0)20 7749 4749

inhouse@ipi.academy