A one-day programme focusing on a strategy that directs marketing resources to engage with a specific set of target accounts.
With the potential to drive stronger, more valuable customer relationships and enhance retention, Account-Based Marketing is an increasingly valuable strategy for business to business marketers.
This one day course is designed to be an interactive and engaging programme on ABM. It will focus on a strategy that directs marketing resources to engage with a specific set of target accounts.
Delegates will be able to discuss their ideas of how to get the most out of ABM. They will feel more confident and knowlagable about how to take the key learning points forward and make them part of their daily routine. This in turn will lead to a more effective engagement with the target accounts.
Glossary of ABM common terms
Julian Clay has a BSc (Hons) degree in Psychology and Business. He was a top sales performer in Kodak’s Office Imaging division and progressed to become part of its senior management team. Since then he has worked with a number of different types and sizes of company (including multinationals) to help them achieve continued sales growth. His expertise lies in understanding the core sales challenges companies face and helping to increase sales in different, competitive markets. His roles have included sales process, development, coaching, training and interim sales management.
His interest in the psychology of selling encouraged him to become a software solutions provider. He developed the CRM application Forecastmanager, which is available on the Salesforce App Exchange. It helps users interpret subjective information to deliver more accurate and confident sales forecasts in order to improve sales performance.
He is the author of Successful Selling Solutions, Digital Marketing for Business Growth as well as the co-author of, Sales Strategy for Business Growth and The Mobile Boardroom (all Thorogood Publishing).
We don't have any currently scheduled dates for this course but we can customise it to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.
Contact our in-house training expert Aleksandra Beer to discuss your requirements: