Presented by
Management Forum
Positive Persuading and Influencing Skills for Pharma Professionals Training Course
This two-day workshop will give you an opportunity to improve and enhance your persuading and influencing skills within business
★★★★★ "Great discussions and [speaker] engagement. 5*."
7-10 July 2025
+ 10-11 November 2025 »
from £999
- Format: Live online
- CPD: 12 hours for your records
- Certificate of completion
Course overview
This two-day workshop will help you to build confidence and acquire the necessary skills to increase your personal effectiveness in dealing with colleagues, clients, bosses and stakeholders across the pharmaceutical industry. Dynamically designed and delivered, the interactive programme focuses on best practice tips and techniques that will allow you to strengthen and perfect your influencing ability in three key areas:
- Improved inter-dependent working across functions and even cultural boundaries
- Increased self-awareness – gaining insights in how you come across to others
- Great communication, self-projection and influencing skills
Attending this seminar will help you to understand, define and practice behaviours which lead to effective interpersonal communication at different levels, both inside and outside the organisation.
The programme also now offers skill building and strategies for influencing and persuading stakeholders on both sides of the Atlantic in the US, Canada as well as in the UK and EMEA.
This training course is part of our collection of Leadership & Management Training Courses which focus on leadership, innovation, strategy, communication, finance, problem solving and conflict management, to name a few key areas.
Benefits of attending
- Identify some of the more challenging obstacles to effective communication
- Learn how to prepare for one-to-one and one-to-group communication
- Acquire and practise communication skills which lead to improved relationships in the workplace
- Explore strategies for handling difficult people and situations
- Learn how to work with individuals from different functions and cultural backgrounds
- Develop a personal effectiveness ‘action plan’ for the future
Who should attend?
This course will be relevant for anyone working in the pharmaceutical, medical device or animal health industries who wants to improve their influencing skills in the workplace, including:
- Experienced line managers and leaders
- Newly appointed managers
- Functional or department heads
- Project or team leaders
- Technical support specialists
- Advisers and consultants
This course will cover:
Behavioural influences (self-awareness)
- Factors which influence human behaviour at home and at work
- Family and parents – genetic, gender and generation influences
- Culture and ethnicity (working with people from different parts of the globe)
- Understanding the difference between negative manipulation and influencing with integrity
Understanding the diverse forces which influence motivational response
- Mindsets
- Gender
- Generation and age
- Nationality and regionality
- Behavioural styles
- Leadership and management styles
Communication models that work
- An introduction to EI (emotional intelligence) – EI self-mapping tools
- How to read and interpret other people’s behaviour
- Calibrating – pacing and/or leading – neuro-linguistic programming concepts and skills
- Defining and distinguishing positive and negative behaviours
- Examining and exploring passive, aggressive and assertive behaviour
- Techniques for assertiveness
- Analysing behaviour patterns – self-others using the people mapping and behavioural toolkit
Communication skills workshop
- Developing communication strategies that work
- The 4-Box Model
- Planning communication: starting, maintaining and ending discussion
- Techniques for involving others
- Listening skills: theory and practice – open and closed questions, summarising and clarifying
- Learning to say no, handle criticism, express criticism, make requests
- Preparing for difficult conversations with colleagues, peers and other stakeholders
- ‘Selling’ ideas, getting buy-in and commitment from others
- Influencing a group of individuals who represent different ‘style challenges’
- Influencing people from other cultures and backgrounds (USA, Europe, Asia-Pacific, Middle East and Africa)
- E-persuasion and influencing – using IT tools such as email and digital platforms such as Zoom, MS Teams etc. to persuade and influence from a distance
- Dealing with difficult customers, colleagues, bosses and staff
- Techniques for self-projection
- Handling aggressive as well as passive individuals
- Working with non-verbal communication
- Managing conflict and stressful communication – response vs reaction
- Evaluating performance and planning for improvement – follow-up
Robert Hersowitz
MDI
Robert Hersowitz has established an international reputation as a management and management development consultant. He has spent the past thirty years designing and delivering programmes and workshops to a wide variety of organisations in Europe, the USA, the Middle East and Africa. His expertise is broadly based, working with middle and senior management in the private and public sector. He has trained and coached over 30,000 managers and executives.
Other assignments include long-standing projects with clients in the airports, industrial gases, information technology, financial services, pharmaceutical industries, govt., military and voluntary sectors.
He is a regular contributor to conferences as a keynote speaker and seminar leader both in the UK and abroad. He has written and published several articles and has contributed to a number of books on themes of Human Resource Development, Virtual Teams and Self Managing Teams for Prentice Hall and HRD Associates
NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:
- 30% off the 2nd delegate*
- 40% off the 3rd delegate*
- 50% off the 4th delegate*
Please contact us for pricing if you are interested in booking 5 or more delegates
7-10 July 2025
Live online
13:30-17:00 UK (London) (UTC+01)
14:30-18:00 Paris (UTC+02)
08:30-12:00 New York (UTC-04)
Course code 14878
- GBP 999 1,199
- EUR 1,399 1,679
- USD 1,607 1,919
Until 02 Jun
- 4 days live online training
- Browser-based, no download usually required
- See presenters and interact with fellow attendees
- Download documentation and certification of completion
- Fair transfer and cancellation policy
Not ready to book yet?
for 7 days, no obligation
10-11 November 2025
Live online
Course code 15054
- GBP 999 1,199
- EUR 1,399 1,679
- USD 1,607 1,919
Until 06 Oct
- 2 days live online training
- Browser-based, no download usually required
- See presenters and interact with fellow attendees
- Download documentation and certification of completion
- Fair transfer and cancellation policy
Not ready to book yet?
for 7 days, no obligation
* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.
Reviews of IPI's Positive Persuading and Influencing Skills for Pharma Professionals training course
Great discussions and [speaker] engagement. 5*.
Nov 11 2024
Lavanya Uruthiramoorthy 
Sr. Project Manager, Alimentiv
Nov 11 2024
Great sessions that have enabled me to learn about how I work, and how others work, allowing me to understand how to persuade and influence effectively.
Gemma Williams 
Clinical Development Medical Director, Novartis
Nov 11 2024
Overall the programme was time well spent. I liked the 4 day split that allowed me to complete work in the morning and develop in the PM.
Joanna Hine
Snr. L&D Manager, Eisai Europe Ltd.,
Nov 13 2023
I have really appreciated Robert's speech, his mastery of the topics, his tone of the voice and nonverbal language and how he has organized the course in a very interactive way. I'm very positive impressed and I'll suggest this course to my colleagues.
Jessica Coretti 
Global Regulatory Affairs Specialist, Chiesi Farmaceutici S.p.A.
Nov 13 2023
Everything I hoped to get from this webinar I got, the goal was to better understand people's goals and learn tools to improve my interactions with colleagues/clients. The course provided a good set of tools to assess people's interests and practically apply different interaction strategies. The course content covered useful areas for my development. Robert was very engaging. He spoke and explained things very clearly.
Daniele Novara 
Sr Clinical Oversight Manager, Kowa Pharmacutical EuropeAG
Mar 27 2023
Excellent! Robert encouraged active participation by all attendees, and this coupled with his knowledge and experience made for a very worthwhile couple of days.
Michelle Galea
External Projects Manager, Optos plc
Mar 27 2023
Excellent
Lakeisha Bryan
PV Compliance Manager, Eisai Europe Limited
Nov 13 2023
The course was interesting and helpful. I was hoping to improve my communication skills. I have learnt some tools that can help me with that.
Maria Alexia Acedo Camara 
Americas RA Manager, Amryt Pharmaceuticals DAC,
Nov 14 2022
The presentation gives me some advices which can be applicable in my daily work. All was very clear and very well organised
Anne-Valerie Faucher
Associate Director, Blue Reg Pharma
Nov 14 2022
All communications prior to and during the programme was very good. The course content covered useful areas for my development. Robert was very engaging. He spoke and explained things clearly. The course exceeded my expectations
Grace Olokpa
Safety Evaluation Scientist, Eisai
Nov 14 2022
I would highly recommend this webinar- content was relevant and just enough. I felt engaged throughout and came away with a lot.
Laura McMillan
Associate Principal Scientist, Sitryx Therapeutics Limited
Nov 14 2022
The webinar was really interesting and very well organised also due to the detailed presentations shared and the high competence of the speaker. Robert managed the webinar in an excellent way, detailing and describing each item very clearly and involving the attendees in an active and proficient manner. He also managed the agenda granting several small breaks in order to maintain a high level of concentration of each attendee.
Carla Butti
Manager Legal Affairs, Helsinn Healthcare SA
Nov 16 2021
The webinar was terrific. We are a team of project managers who took the course together and we were all quite pleased with it. The webinar was well organized and presented. Robert provided concrete strategies for communicating and influencing different personality types, as well as how and when to be assertive. I highly recommend this course.
Jody Marie Scholz 
Project Manager, Fresenius Kabi Ltd
Nov 16 2021
Content, presentation and speaker was very good.
Anja Ringstad
Project Managaer, Fresenius Kabi Ltd
Nov 13 2019
The goal was to better understand different people objectives and learn tools to improve my interactions with co-workers/clients. The course provided a good tool set to assess people's interests and practically apply different interaction strategies. The presentation was well structured and Robert was very knowledgeable and able to incorporate attendees' questions. There was a good balance between presentation, group discussions and practical role play.
Dominic Weyermann
Sales Manager , Celonic
Nov 13 2019
Thank you for the last two days. I will be looking forward to using the techniques which I learned in the real world.
Tomoe Felder
Manager, Clinical Excellence Operations, Clinical Development, Takeda Pharmaceuticals International AG
Nov 13 2019
The course was a real eye-opener – I got much more out of it than I was expecting. It has completely changed the way I think about my interactions with colleagues and clients. The speaker was absolutely fantastic, clearly very knowledgeable and a good presenter.
Thomas Hills
Research Engineer, Calix
Jun 12 2019
The course was very interactive, which I thought was important. We learnt about different communication theories and communication strategies based on different types of personality and leadership. Most importantly, it was useful to practice these strategies and learn how to apply them in your everyday life/business. Very effective.
Anna Vassova
Marketing Executive , Falconbury Ltd
Nov 13 2019
It was very informative and I gained knowledge which can be used in practice.
Zanna Bondaryk
Senior Regulaotry Affairs Officer, Fresenius Kabi Limited
Jun 12 2019
Very good – and with a small group it felt more personalised. The speaker is very experienced.
Duygu Bayrakci
Head of Operations, Hoyer Petrolog UK
Jun 14 2018
Quality presentation and delivery from start to finish. Excellent - will recommend to bring a session to my country.
Troy Whorms 
Director, Cayman Islands Government
Jun 14 2018
This has been a very enjoyable course in a great location. I have learnt about aspects of my personality which I was previously unaware. Presenter has good energy and gages the groups level of engagement well.
Anna Amin
RFP Writer, Principal Global Investors
Jun 14 2018
Well prepared, good and useful material, many examples, serious and funny at the same time. Really pleased that I attended this course...
Evridiki Christaki 
Legal Expert, Eurocontrol
Jun 14 2018
Mark created absolutely brilliant atmosphere. He keeps attention very well. I was satisfied and never bored.
Mariya Kelina 
Senior consultant at Kontakt Intersearch Russia, Agenstvo Kontakt Ltd
Jun 14 2018
Content quite rich, presentation interactive and lively, speaker very precise and focused on the main theme of training.
Josephine Wong-Muller 
Head of Fin. Operations, Compliance & User Support, European Patent Office
Jun 14 2018
Good pace, took time if people didn't understand but not at detriment of others - good balance of A/V activities and feedback.
Mark Christodoulou
Head of R&D, Britannia Pharmaceuticals Ltd
Nov 22 2017
Great course, great speaker and great content.
Paul Whiteside
Quality and Compliance Manager, The Institute of the Motor Industry
Nov 22 2017
All good
Peter Smallwood
Business Development Manager, ITW Security & Brand Identity
Jun 14 2017
A very well prepared, designed and executed course. Definitely added value.
Torsten Mueller
Associate Director, Janssen R&D
Nov 22 2017
The content was anchored in reality and felt relevant to my day to day work life. The speaker used materials such as powerpoint and film clips, to illustrate certain points but what was so excellent was that the attendees own work/exercises became the course material/illustrations.
Marika Reay
Innovation Manager, Swiss Precision Diagnostics
Nov 22 2017
This is a very educational course helping to understand how the people think and believe in themselves
Michal Slomczykowski
Medical Director, Geistlich Pharma
Nov 23 2016
Excellent throughout
David Wells
Royal Holloway, University of London
Nov 23 2016
Really insightful
Teresa Morris-Spicer
Clinical Effectiveness Specialist, Bupa
Nov 23 2016
Presenter was very effective. Spoke to everyone individually.
Pooja Shah
Pharmacovigilance Manager, Cancer Research UK
Nov 23 2016
Great use of video and photo
Gary Cloke
Head of T&C, Vanquis Bank Ltd
United Kingdom
- Abbott Healthcare Products B.V
- Acorn Medical Writing Limited
- Alexion Pharma UK Ltd
- Blue Reg Pharma
- Boehringer Ingelheim Animal Health Operations bv
- Bristol-Myers Squibb Pharmaceuticals Ltd
- Britannia Pharmaceuticals Ltd
- Bupa
- Calix
- Cambridge Display Technology
- Cancer Research UK
- Carclo Tecnical Plastics
- Eisai
- Eisai Europe Limited
- Eisai Europe Ltd.,
- Falconbury Ltd
- Ferring Pharmaceuticals
- Fraedom UK Limited
- Fresenius Kabi Limited
- Hoyer Petrolog UK
- ITW Security & Brand Identity
- Jazz Pharmaceuticals
- KalVista Pharmaceuticals
- Molins
- Molins Plc
- Mudano
- Mylan
- Napp Pharmaceuticals Limited
- Novartis
- Optimus Sourcing
- Optos plc
- Oscar Mayer Ltd
- Pfizer
- Pfizer R&D UK Ltd
- Principal Global Investors
- Royal Holloway, University of London
- Sitryx
- Sitryx Therapeutics
- Sitryx Therapeutics Limited
- Sitryx Therapeutics Ltd
- Swiss Precision Diagnostics
- The Institute of the Motor Industry
- Vanquis Bank Ltd
- Vivergo Fuels
Switzerland
- Biogen
- Celonic
- Cilag AG (Johnson&Johnson)
- Geistlich Pharma
- Helsinn Healthcare SA
- Janssen R&D
- Kowa Pharmacutical EuropeAG
- MSD Innovation & Development GmbH
- Nestlé Skin Health
- Takeda Pharmaceuticals International AG
Belgium
- Cofinimmo
- Euroclear SA NV
- Eurocontrol
- GSK
- Terumo BCT
- Will Pharma
Germany
- Boehringer Ingelheim Vetmedica GmbH
- Cheplapharm Arzneimittel GmbH
- European Patent Office
- Life Molecular Imaging
Netherlands
- Dechra Veterinary Products
- Kite Pharma B.V.
- Lonza
- Sanquin Plasma Products B.V.
Denmark
- LEO Pharma A/S
- Lundbeck A/S, H
- Novo Nordisk A/S
Cayman Islands
- Cayman Islands Government
- Ministry of PLAHI
France
- Bluereg Pharma Consult
- ImCheck Therapeutics
Austria
- Elanco Animal Health
Canada
- Alimentiv
Ireland
- Amryt Pharmaceuticals DAC,
Italy
- Chiesi Farmaceutici S.p.A.
Malta
- Polarized Ltd
Nigeria
- Jackson, Etti & Edu
Norway
- Fresenius Kabi Ltd
Portugal
- BIAL – Portela & Cª, S.A
Russia
- Agenstvo Kontakt Ltd
Saudi Arabia
- Capital Market Authority
Sweden
- Amadeus Scandinavia AB
Run Positive Persuading and Influencing Skills for Pharma Professionals Live online for your team
2 days
Typical duration
Pricing from:
- GBP 800
- Per attendee, based on 10 attendees
- Course tailored to your requirements
- At your choice of location, or online
We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.
Contact our in-house training experts Aleksandra Beer and Yesim Nurko to discuss your requirements:
