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Management Forum

Annual Update for Senior Trade Mark & Design Administrators Training Course

This annual update, specifically designed for senior trade mark and design administrators, includes the latest updates from WIPO with discussion on the Madrid and Hague systems and a review of the differences between US, EU and UK practice and what to do about them.

★★★★★ "I hoped to learn more on designs and to get an update on the latest case law and this was definitely... more (11)"

9-10 September 2024
+ 8-9 September 2025 »

from £1199

Need help?  Enrol or reserve

Course overview

This must-attend event has been specifically designed for all senior trade mark and design administrators. It will bring you up to date with recent EUIPO legal reforms, focusing on changes to the law and practice, including a case law summary.

The programme will show you the differences between EU, US, UK and foreign design filing practices and how you should approach these. It will also highlight the pitfalls to be aware of in relation to trade marks in the US, as well as focusing on other country-specific issues that you need to be aware of.

There will be extensive coverage of the common issues that can be encountered and how to deal with them to best effect. You will also learn about the international registrations of trade marks and designs under both the Madrid System and the Hague System and how recent developments will affect you.

This is a must-attend event for all senior trade mark and design administrators to bring you right up to date with the latest changes and their implications for you and your role. It also provides the opportunity to network with like-minded people to discuss your challenges and to ask your questions of the expert faculty. 

This course is part of our collection of IP & Patents Training Courses.

Benefits of attending

By attending this event you will:

  • Learn about the latest EUIPO updates – including latest case law and practice changes
  • Get to grips with EU, US and UK foreign designs – differences and pitfalls
  • Expand your knowledge of the latest good practice for design filings
  • Examine the latest updates on USPTO practice – trade marks
  • Clarify foreign filing pitfalls and learn how to avoid them
  • Master country-specific issues
  • Understand international registration of trade marks and designs
  • Get up to date with the Madrid and Hague Systems – recent developments and trends

Who should attend?

This programme has been specifically designed for:

  • Senior trade mark administrators
  • Formalities managers
  • Senior design administrators
  • IPR and legal assistants
  • Paralegals

Enrol or reserve

This course will cover:

Chair's introduction

  • Welcome and introduction to the course


  • EUIPO updates and practice changes
  • Case law points resulting in practice changes
  • Cases from CJEU, General Court, Boards of Appeal
  • Trends in EU filings
  • Office tools and projects
  • Brexit - the years after

EU, US, UK and foreign designs – the differences and pitfalls

  • Outline of US, EU and UK design filings and their differences
  • How to run a good docket for a US to EU portfolio
  • Filing applications elsewhere
  • Choosing between Hague and national applications

General good practice for design filings - focus on UK and EU

  • Selection of representations
  • Issues with photo filings
  • Grace periods
  • Priority issues
  • Reliance on unregistered rights

Update on USPTO practice – trade marks

  • Filing bases, including foreign use/registration - State Register, Federal Register A vs B
  • Differences in classification and goods/services descriptions
  • Responding to office actions – descriptions of device marks, disclaimers, likelihood of confusion, descriptiveness
  • Evidence of acquired secondary meaning, including surveys (practical examples)
  • TTAB procedure and practice
  • Declarations of Use and Incontestability at registration and maintenance stages
  • Interesting US cases

Foreign filing pitfalls and how to avoid them

  • Managing local Counsel
  • Notarisation and legalisation
  • Translations and local language requirements
  • Practicalities (time zones, National holidays etc)
  • Country-specific issues
  • Classification

Summary of the day and questions

Overview of the Madrid System and Recent Legal Developments

  • How the Madrid System works, main features
  • Geographical coverage and possible expansion
  • Recent legal developments

Practical considerations when filing an international application

  • The role of the Office of origin and of WIPO
  • Irregularities in international applications
  • How to lower the risk of incurring in irregularities

Madrid eServices

  • Madrid online services demo (eMadrid)
  • WIPO Account and email address
  • The future of eMadrid

Overview of the Hague System and recent developments

  • Overview, statistics, latest accessions
  • Recent legal developments
  • Useful online tools

EU case law update and practical implications – trade marks and designs

  • Learn about the latest case law and how it affects you and your role

Enrol or reserve

Juan Rodriguez

Juan Rodriguez is a Senior Legal Officer for the Legal Division of the Madrid Registry at the World Intellectual Property Office (WIPO) in Geneva. He is an attorney with a law degree from the Universidad de Lima (Peru) and a master’s degree in business administration (MBA) from the University of Notre Dame (USA). Before joining WIPO he worked as the Head of Promotion at the Intellectual Property Office of Peru. 

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Xiaodan Dai

Ms. DAI joined Madrid Operations Division of WIPO in 2018. In her role as an examiner, she has focused on the examination of international applications, renewals, modifications, corrections, and other related tasks. Additionally, she is dedicated to delivering exceptional customer services to Madrid clients, offering precise and prompt responses tailored to their specific inquiries with her comprehensive knowledge of the Madrid system. Furthermore, she actively contributes as a member of an internal board, collaborating to establish consistent resolutions on examination practice issues. 

Prior to joining WIPO, Ms. DAI served as a senior trademark examiner at China National Intellectual Property Administration (CNIPA), specializing in Madrid System. Throughout her tenure, she acquired extensive experience and expertise in conducting trademark examinations under Madrid System. She spearheaded the successful development of the Madrid e-Filing service of CNIPA and facilitated Madrid e-Communication between CNIPA and WIPO, along with the development of an internal examination system tailored for Madrid filings. 

She has been invited as speaker to several webinars conducted in both English and Chinese languages, where she shares her expertise and insights on topics related to international applications under Madrid system. 

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Catherine Dupenloup

Catherine Dupenloup joined WIPO in 1996 and presently works as a Senior Applications Support Assistant in the Madrid Information and Promotion Division, Madrid Registry, Brands and Designs Sector. Since 2012, she has been the focal point for user Support in relation with Madrid System Online Services. Before 2012, she worked at the WIPO IT helpdesk as a user support for IT matters.

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Silke Weiss

Silke Weiss is a fully qualified lawyer with a Master's degree in Intellectual Property from Victoria University in Wellington, New Zealand. She has worked at WIPO since 2008, initially in WIPO's PCT

Legal Division before moving to the Hague System Legal Division. Prior to that, she worked in a law firm in Germany and at the University of Economics in Vienna, Austria.

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JoAnna Emery
atai Life Sciences

JoAnna Emery, CLAS, F.Inst.Pa, is Project Manager, Intellectual Property at atai Life Sciences.
Previously, JoAnna was Senior Intellectual Property Paralegal for Cambridge Mechatronics Limited
where she was responsible for aiding in the management and growth of the patent portfolio.
Prior to that she was the Head of and Director for Pure Ideas Limited where she managed the
strategy, P&L, KPIs and intellectual property operations of the firm.

JoAnna has over 27 years experience in intellectual property in both the US and England. She holds an Associate and Bachelor’s degree in Paralegal Studies from Rivier College.

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Rowena Tolley
Kilburn & Strode

Rowena Tolley, a trade mark partner with Kilburn & Strode. She has almost 20 years of experience helping businesses protect and build value in their brands.  She specialises in helping UK-based businesses in their international growth, as well as US and EU multinationals for whom the UK market is key. There are very few countries where Rowena hasn’t filed trade marks, making her an expert in the local nuances of international brand protection. Her work includes everything from multi-jurisdictional clearance work, prosecution, oppositions and cancellations, through to portfolio reviews and management, infringement, dispute resolution and due diligence.  Rowena works with clients of all sizes and across a wide range of sectors, including in particular food & drink, pharma, fintech, sports and music. 

Rowena is well-known and respected in the industry, having sat on various intellectual property committees including FICPI, TIPLO and INTA.  She has been ranked by MIP as one of their “Top 250 Women in IP” and by World Trademark Review as a “Gold Individual” in their WTR1000.

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Nora Fowler
Kilburn & Strode

Nora Fowler, trade mark attorney and counsel with Kilburn & Strode, has over a decade of experience in advising clients and assisting them with the protection of their trade marks and designs. Nora has a particular focus on contentious matters and dispute resolution, as well as  helping clients manage their worldwide trade mark and design portfolios. Throughout her career Nora has assisted clients with complex strategic international trade mark and design filing projects, working with clients from a broad range of sectors including the travel, sports, automotive, fashion, food and beverage, and beauty industries. She advises in relation to matters at the IPO, IPEC and EU General Court. She regularly represents clients at hearings before the UKIPO including in trade mark opposition and cancellation matters and trade mark and design registrability/absolute grounds hearings. Nora has an international background; she has worked in the UK and Germany and often assists clients in multijurisdictional matters and projects.

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Yvonne Stone
D Young & Co

Yvonne Stone, Partner, D Young & Co, advises international and domestic clients in all contentious and non-contentious aspects of national and international trade mark, design, copyright and unfair competition law. Her non-contentious experience covers inter alia advice on trade mark and design filings as well as clearance searches/registrability advice. Yvonne’s contentious work includes extensive experience in handling national and multi-jurisdictional disputes ranging from opposition and cancellation proceedings to civil infringement proceedings. The latter comprises assisting clients with their anti-counterfeiting strategies as well as trade fair enforcement activities in Germany.

Yvonne handles proceedings before the German Patent and Trade Mark Office, the Federal German Patent Court, all German civil courts, the European Union Intellectual Property Office (EUIPO) and the General Court in Luxemburg. Before joining D Young & Co in 2019, Yvonne worked in the IP department of an international law firm. 

Yvonne speaks German and English fluently.

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NEW higher discounts for multiple bookings - bring your colleagues to make your training budget go further:

  • 30% off the 2nd delegate*
  • 40% off the 3rd delegate*
  • 50% off the 4th delegate*

Please contact us for pricing if you are interested in booking 5 or more delegates

9-10 September 2024

Rembrandt Hotel

09:30-17:30 UK (London)
Course code 14155
Optional £240/€312/$360 per night

  • GBP 1,199 1,399
  • EUR 1,729 2,009
  • USD 1,977 2,289

Until 05 Aug

  • 2 days classroom-based training
  • Optional accommodation - 2 nights including breakfast, checking in the day before the course
  • Meet presenters and fellow attendees in person
  • Lunch and refreshments provided
  • Download documentation and certification of completion
  • Fair transfer and cancellation policy

View basket 

Not ready to book yet?

for 7 days, no obligation

8-9 September 2025

Rembrandt Hotel

09:30-17:30 UK (London)
Course code 14903
Optional £240/€312/$360 per night

  • GBP 1,199 1,399
  • EUR 1,729 2,009
  • USD 1,977 2,289

Until 04 Aug

  • 2 days classroom-based training
  • Optional accommodation - 2 nights including breakfast, checking in the day before the course
  • Meet presenters and fellow attendees in person
  • Lunch and refreshments provided
  • Download documentation and certification of completion
  • Fair transfer and cancellation policy

View basket 

Not ready to book yet?

for 7 days, no obligation

* Early booking discounts may not be combined with other discounts or offers. As such, the discounts for 2nd/3rd/4th delegates are based on the full price; and apply only when booking multiple delegates on the same date.

Reviews of IPI's Annual Update for Senior Trade Mark & Design Administrators training course

I hoped to learn more on designs and to get an update on the latest case law and this was definitely accomplished. I also appreciated the demo of the latest TM & design search tools and the interaction between all speakers and how they shared their knowledge with us in discussions.

Nov 7 2019

Annelies Dobbelaere
IP Paralegal, Mithra Pharmaceuticals

Nov 7 2019

I really think that the course fulfilled my expectations. As a small group, we all had a chance to chip in with comments and it really felt nice that there was the time for that.

Christine Bruhn Sander
Trademark Paralegal, Chr. Hansen A/S

Nov 7 2019

I felt it was a serious and interesting course that covered important topics which we as administrators need to follow. It's hard to cover everything in a two-day course but I felt inspired to keep myself more updated regarding case law and also to use the international filing systems even more. I liked that we got a chance to hear more about WIPO from a person who works there, and got the opportunity to ask him our questions.

Helen Magnusson
Paralegal, Essity Hygiene & Health AB

Nov 7 2019


Claudia Görgey
IP Paralegal, Senior Specialist, MorphoSys AG

Nov 8 2018

I was overall very pleased with the course. I was also pleased that the venue this year offered accommodation. It just makes it easier to plan when you are flying in from another country.

Dorthe Vangsgaard Sorensen
Trademark Portfolio Administrator, Rockwool A/S

Nov 8 2018

I think the course was very informative and very interesting. Especially when it comes to case laws and examples. It was a very interactive course and didn't feel bored at all

Hala Nagah
Legal & Corporate Affairs Manager, MBC FZ-LLC

Nov 9 2017

Very relevant

Lilli Merete Fanefjord Pedersen
Trademark Administrator, Chas. Hude A/S

Nov 9 2017

Very good, enjoyable, great presentations and great interaction.

Hannah Webb
IP Formalities Manager, Dyson Technology Limited

Nov 9 2017

Well organised. interesting update - experienced teachers.

Katrien Geerts
Trademark Paralegal, ETEX Services NV

Nov 9 2017

Very good speakers

Elisabeth Ippolito
Paralegal, Noréns Patentbyrå AB

Sep 15 2016

The course as ever runs smoothly, is well organised and a pleasure to attend

Laura Newby
Formalities Officer, Ministry of Defence

United Kingdom

  • BAE Systems Plc
  • Bawden & Associates
  • BTG International Ltd
  • Dyson Technology Limited
  • Ministry of Defence
  • Richemont International Limited
  • Shell International Ltd
  • Unilever PLC
  • Unilever R&D Colworth


  • Chas. Hude A/S
  • Chr. Hansen A/S
  • Coloplast A/S
  • Grundfos Holding A/S
  • Patrade A/S
  • Patrade Legal ApS
  • Rockwool A/S
  • VKR Holding A/S


  • DeltaPatents B.V.
  • Koninklijke KPN N.V.
  • Naspers Group
  • Philips International BV-IP&S
  • Synthon B.V.
  • Synthon BV


  • Alfa Laval Corporate AB
  • ASSA ABLOY Entrance Systems AB
  • Essity Hygiene & Health AB
  • Kransell & Wennborg KB
  • Noréns Patentbyrå AB
  • SCA Hygiene Products AB


  • ETEX Services NV
  • Mithra Pharmaceuticals


  • Berggren Oy
  • Heinänen Oy


  • Airbus Defence and Space GMBH
  • MorphoSys AG


  • Alkermes Pharma Ireland Ltd
  • Tomkins & Co


  • Oslo Patentkontor AS
  • Zacco Norway AS


  • Sealed Air S.r.l.


  • Jackson, Etti & Edu

United Arab Emirates


Enrol or reserve

Run Annual Update for Senior Trade Mark & Design Administrators Classroom for your team

2 days

Typical duration

Pricing from:

  • GBP 800
  • Per attendee, based on 10 attendees
  • Course tailored to your requirements
  • At your choice of location, or online


We can customise this course to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

Contact our in-house training experts Aleksandra Beer and Yesim Nurko to discuss your requirements:

Multiple colleagues? See above for details of our discounts for 2, 3, or 4 delegates. For more, talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra Beer

Aleksandra BEER
Training expert

Yesim Nurko

Training expert

+44 (0)20 7749 4749