Presented by
Management Forum

Annual Update for Senior Trade Mark & Design Administrators

This annual update, specifically designed for senior trade mark and design administrators, includes the latest updates from WIPO with discussion on the Madrid and Hague systems and a review of the differences between US, EU and UK practice and what to do about them.

Find out more

  • Format: Bespoke training
  • CPD: 12 hours for your records (depending on your requirements)
  • Certificate of completion

Course overview

This must-attend annual event has been specifically designed for all senior trade mark and design administrators. It will bring you up to date with any recent EUIPO legal reforms, focusing on changes to the law and practice, including a case law summary.

The EUIPO is constantly innovating and updating its online systems and tools, and you will get a tour through not only EUIPO but some of the linked databases. The programme will show you the differences between EU, US, UK and foreign design filing practices and how you should approach these. It will also highlight the pitfalls to be aware of in relation to trade marks in the US, as well as focusing on other country-specific issues that you need to be aware of.

There will be extensive coverage of the common issues that can be encountered and how to deal with them to best effect. You will also learn about the international registrations of trade marks and designs under both the Madrid System and the Hague System and how recent developments will affect you.

Why you should attend

Key topics to be covered at this annual update:

  • EUIPO updates – latest case law and practice changes
  • Office online tools and projects
  • Brexit implications for brand owners and practitioners
  • EU, US GB and foreign designs – differences and pitfalls
  • Update on USPTO practice – trade marks
  • Responding to office actions
  • Foreign filing pitfalls and how to avoid them
  • Country-specific issues
  • International registration of trade marks and designs
  • The Madrid and Hague Systems – recent developments

Who should attend?

  • Senior trade mark administrators
  • Formalities managers
  • Senior design administrators
  • IPR and legal assistants
  • Paralegals

JoAnna Emery

JoAnna, Head of Pure Ideas and Group Formalities at Pure Ideas Ltd, is an experienced intellectual property specialist with over two decades of transatlantic expertise in various roles within the IP industry. She has worked in various industries from US defence, water, financial and the FMCG sector.

More details

Felicity Hide

Felicity, partner at Boult Wade Tennant, is a Registered Trade Mark Attorney, European Trade Mark Attorney and European Design Attorney in the Trade Mark and Domain Name Group. She advises on a selection of marks, trade mark searches, strategic filing and portfolio management, and handles large overseas portfolios.

More details

Matthew Ridley

Matthew Ridley is a European Design Attorney, UK Patent Attorney and European Patent Attorney in the Engineering and Designs Group. He frequently prepares and prosecutes UK and EU design applications and liaises with local attorneys to file applications globally, particularly in the US, South Korea and China. He frequently handles freedom-to-operate design searches for his clients and acts before the EUIPO in applications for the invalidation of EU designs. Matthew also works with large US companies to file EU and UK designs based upon US first filings, and has significant experience in handling the associated issues that arise.

More details

Juan Rodriguez

Juan Rodriguez is a Senior Legal Officer for the Legal Division of the Madrid Registry at the World Intellectual Property Office (WIPO) in Geneva. He is an attorney with a law degree from the Universidad de Lima (Peru) and a master’s degree in business administration (MBA) from the University of Notre Dame (USA). Before joining WIPO he worked as the Head of Promotion at the Intellectual Property Office of Peru. 

More details

We don't have any currently scheduled dates for this course but we can customise it to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

See below or contact us to discuss your requirements.

Reviews of IPI's Annual Update for Senior Trade Mark & Design Administrators training course

I hoped to learn more on designs and to get an update on the latest case law and this was definitely accomplished. I also appreciated the demo of the latest TM & design search tools and the interaction between all speakers and how they shared their knowledge with us in discussions.

Nov 7 2019

Annelies Dobbelaere
IP Paralegal, Mithra Pharmaceuticals

Nov 7 2019

I really think that the course fulfilled my expectations. As a small group, we all had a chance to chip in with comments and it really felt nice that there was the time for that.

Christine Bruhn Sander
Trademark Paralegal, Chr. Hansen A/S

Nov 7 2019

I felt it was a serious and interesting course that covered important topics which we as administrators need to follow. It's hard to cover everything in a two-day course but I felt inspired to keep myself more updated regarding case law and also to use the international filing systems even more. I liked that we got a chance to hear more about WIPO from a person who works there, and got the opportunity to ask him our questions.

Helen Magnusson
Paralegal, Essity Hygiene & Health AB

Nov 7 2019


Claudia Görgey
IP Paralegal, Senior Specialist, MorphoSys AG

Nov 8 2018

I was overall very pleased with the course. I was also pleased that the venue this year offered accommodation. It just makes it easier to plan when you are flying in from another country.

Dorthe Vangsgaard Sorensen
Trademark Portfolio Administrator, Rockwool International A/S

Nov 8 2018

I think the course was very informative and very interesting. Especially when it comes to case laws and examples. It was a very interactive course and didn't feel bored at all

Hala Nagah
Legal & Corporate Affairs Manager, MBC FZ-LLC

Nov 9 2017

Very relevant

Lilli Merete Fanefjord Pedersen
Trademark Administrator, Chas. Hude A/S

Nov 9 2017

Very good, enjoyable, great presentations and great interaction.

Hannah Webb
IP Formalities Manager, Dyson Technology Limited

Nov 9 2017

Well organised. interesting update - experienced teachers.

Katrien Geerts
Trademark Paralegal, ETEX Services NV

Nov 9 2017

Very good speakers

Elisabeth Ippolito
Paralegal, Noréns Patentbyrå AB

Sep 15 2016

The course as ever runs smoothly, is well organised and a pleasure to attend

Laura Newby
Formalities Officer, Ministry of Defence


  • BAE Systems Plc
  • Bawden & Associates
  • BTG International Ltd
  • Dyson Technology Limited
  • Ministry of Defence
  • Richemont International Limited
  • Shell International Ltd
  • Unilever PLC
  • Unilever R&D Colworth


  • Chas. Hude A/S
  • Chr. Hansen A/S
  • Coloplast A/S
  • Grundfos Holding A/S
  • Patrade A/S
  • Patrade Legal ApS
  • Rockwool International A/S
  • VKR Holding A/S


  • DeltaPatents B.V.
  • Koninklijke KPN N.V.
  • Naspers Group
  • Philips International BV-IP&S
  • Synthon B.V.
  • Synthon BV


  • Alfa Laval Corporate AB
  • ASSA ABLOY Entrance Systems AB
  • Essity Hygiene & Health AB
  • Kransell & Wennborg KB
  • Noréns Patentbyrå AB
  • SCA Hygiene Products AB


  • ETEX Services NV
  • Mithra Pharmaceuticals


  • Berggren Oy
  • Heinänen Oy


  • Airbus Defence and Space GMBH
  • MorphoSys AG


  • Alkermes Pharma Ireland Ltd
  • Tomkins & Co


  • Oslo Patentkontor AS
  • Zacco Norway AS


  • Sealed Air S.r.l.


  • Jackson, Etti & Edu

United Arab Emirates


Multiple colleagues?
Talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749