Presented by
Management Forum

Assertiveness for Maximum Impact

This course explores what is meant by ‘assertive behaviour’. It will provide you with an opportunity to practice skills and techniques to help you to become more assertive and more efficient in your dealings with clients and colleagues.

Find out more

  • Format: Bespoke training
  • CPD: 6 hours for your records (depending on your requirements)
  • Certificate of completion

Course Overview

Many languages do not even have a word for the concept of ‘assertiveness’. It is an often misunderstood term and yet it provides one of the most powerful tools for dealing with many of the most challenging situations we face in life. This course explores what is meant by ‘assertive behaviour’. It will provide you with an opportunity to practice skills and techniques to help you to become more assertive and more efficient in your dealings with clients and colleagues.

Why You Should Attend

Assertiveness is expressing our thoughts, feelings, and beliefs in a direct, honest, and appropriate way. It means that we have respect both for ourselves and for others.
The workshop will help you to:

  • Confidently express your views and opinions
  • Ask for what you want in a way that gets listened to
  • Say no to unreasonable requests
  • Stand your ground in the face of resistance or manipulation
  • Deliver difficult messages without undue emotional interference
  • Choose more successful responses when faced with aggressive or passive behaviour from others.

Who Should Attend

This course is suitable for anybody who want to refresh existing skills in this are or develop new skills for becoming more assertive.


  • Welcome, Introduction & Objectives
  • What is assertiveness?
    • What is the difference between being assertive and being aggressive?
    • Do you consider yourself to be assertive?
  • Discuss the Behavioural Pattern Index
  • Recognising assertive, submissive and aggressive behaviours
  • Assertiveness style analysis
  • Refreshments
  • Using ‘I’ Statements
    • Understand when to use and how to use “I” statements
    • Common errors
    • What are the benefits of using ‘I’ statements
  • Lunch
  • Transactional analysis and assertiveness
    • What are the roots of transactional analysis
    • Life positions
    • Complimentary and crossed transactions
  • Techniques for becoming more assertive
  • Empathic, discrepancy, consequence and negative assertions
  • Refreshments
  • Guided Roleplay
  • Practice your Assertiveness Skills and Techniques
  • Final Questions
  • Close of Meeting

Geoff Marsh

Geoff is the Managing Director of Dansam Ltd, a training company that began in September 1999. 

Geoff Marsh started his career as a presenter in 1986 as on the Lloyds Bank's 'Customer First' Programme. This was one of the largest series of roadshow workshops in the world at that time. The programme was seen by approximately 70,000 staff.

Geoff has presented courses with Management Forum for nearly 20 years.

In addition he has delivered training and coaching programmes for Robert Bosch Ltd, London Underground, Scottish and Newcastle Breweries, Rohm and Haas, Serono Pharmaceuticals, Domino Printing UK Ltd, Kall Kwik Printing, The Engineering and Physical Sciences Research Councils, Linton Lubricants, Halliburton, Interserve Project Services, The Midlands Co-op Funeral Division and many others.

Geoff has particular expertise in the financial services sector and his clients include organisations such as Coutts, Acin, Barclays Wealth, Lombard Odier, Lloyds Bank IPB,  JP Morgan, Citibank, Bank Of Vietnam, Bank Of Singapore, Siam Commerce Bank, Bank of Georgia, Caledonia Investments,  Unigestion,  Taib Securities, , Asquith, Cheviot Asset Management, Ernst & Young, Nationwide, Fleming Family and Partners and Rothschilds.   His work for these organisations has ranged from management and leadership skills, teambuilding, communication, presentation skills, front line sales and negotiation training as well as dealing with demanding clients, cold calling and asking for referrals. 

As a trainer and presenter, Geoff has been involved with conferences, seminars and roadshows for organisations such as Kall Kwik, The Color Company, Alphagraphics,  Regus, Great Western Railways, Wessex Water., Vision Box, Viapath and The Zoological Society Of London,

Geoff is an international trainer and presenter and has worked outside the UK for organisations such as United Airlines, American airlines, Qatar Airways, BNP Paribas, HSBC, OCBC, Maybank and Unichem

He has been a visiting lecturer on the Swiss Finance Institute executive IWEMBA (International Wealth Management Executive MBA) programme. He has been a guest lecturer with the IE Business school in Madrid and has worked with the Singapore Wealth Management Institute (WMI) and the Singapore Management University for more than 14 years on their Masters in Finance programme (in conjunction with the Singapore Management University and the Nanyang University of Technology

In addition Geoff is also much sought after as a presenter and after-dinner speaker. He has had his own weekly radio shows on Swindon FM and Swindon 105.5. He is the author and co-author of several books including ‘A Sixty minute Guide To Powerful Presentations’ ‘A Sixty minute Guide to Developing Key Accounts’ ‘A Sixty Minute Guide To Franchising’, ‘A Sixty Minute Guide To Direct Mail’ all for the Sixty Minute Business Book Company. 

More details

We don't have any currently scheduled dates for this course but we can customise it to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.

See below or contact us to discuss your requirements.

Reviews of IPI's Assertiveness for Maximum Impact training course

Absolutely brilliant, I really enjoyed it.

Dec 5 2017

Jamie Jardine
Administrative Officer, Veterinary Medicines Directorate

Dec 5 2017

Brilliant course! Gave great insights on how to change into a more assertive person both in the work place and personal life.

Anjali Verma
Senior Medical Affairs Manager Oncology, Daiichi Sankyo UK Ltd


  • Amdipharm Mercury Company Limited
  • Anderson Law LLP
  • Bio Products Laboratory Ltd
  • Daiichi Sankyo UK Ltd
  • Ipsen Limited
  • Ipsen Ltd
  • Johnson & Johnson
  • LifeCell/Acelity
  • Logic
  • LRQA
  • McDonough Clinical Research Ltd
  • N/N
  • Sinclair Pharmaceuticals Ltd
  • UDG
  • Veterinary Medicines Directorate
  • Yamaha Music Europe GmbH (UK)


  • Merck KGaA
  • Trilogy Writing & Consulting GmbH


  • Actelion Pharmaceutical Ltd
  • Novartis Pharma AG


  • Bristol-Myers Squibb


  • A.C.R.A.F. S.p.A.


  • Association of Clinical Trials Organizations


  • Swedish Orphan Biovitrum AB (publ)

Multiple colleagues?
Talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749