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Management Forum

Strategic IP Planning

A step-by-step practical guide to strategic IP planning

21-25 Mar 2022 + 1 more date

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  • Format: Live online
  • CPD: 18 hours for your records
  • Certificate of completion

Course overview

It is widely considered that intangible assets account for up to 80 per cent of the value of most businesses, making it vital for companies to align their IP strategy with their business strategy. For some, the IP strategy will drive the business agenda. However, for most businesses that have grown organically, it is essential that a strategic IP plan is developed and implemented in order to protect the company’s assets as well as maximising value from these assets. Whether you have no strategy currently in place or you simply need to develop your current strategy and get management buy-in, this is the course for you.

This highly interactive seminar will provide you with the practical knowledge, skills and toolkit (DIPS) to enable you to put an IP strategy in place for your company. Starting with a matrix-based model linking innovation to value creation/capture and the role of IP therein, you will learn and apply a structured, step-by-step methodology to set up a strategic plan aligned with R&D and business goals. Case studies and real-life examples will be used throughout the course to help embed learning, alongside the opportunity for direct application to situations of your choice with coaching from our expert trainer.

Included within the seminar fee is access to an online self-assessment survey to help you benchmark your company’s (or your client’s) readiness regarding IP strategy, with access to the DIPS Online platform.

Attendees will have access to some materials prior to the seminar (see documentation paragraph below). Approximately two hours will be required to read through and prepare.

Documentation

  • Pre-reading: contains all cases plus facts and data used during examples and teamwork assignments
  • Theory book: contains all the models and frameworks learned during the seminar
  • Practice book: contains all the practical information needed to apply the cases to the frameworks during the teamwork assignments
  • Post-reading: contains all the speaker feedback provided after teamwork assignments, plus extra insights and guidelines to best apply the frameworks to your own environment

Who should attend?

  • IP managers/professionals (in-house and private practice)
  • Non-IP professionals (R&D managers/directors and business managers)
  • In-house lawyers

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The Strategic IP Planning course will cover:

Introduction and ice-breaker

Strategic management concepts applied to IP

Challenges faced by companies

  • Anonymized industry insights from 400+ IP professionals: when setting up strategic IP management the first time
  • Implementing the strategy
  • Executing the strategy

IP strategy toolbox

  • Learn the ‘Matrix of IP Strategy Options’
  • Link to IA management and innovation
  • Apply to real-life cases during teamwork assignments
  • Group discussion and feedback

Introduction to DIPS planning methodology

Insights from project management

DIPS planning methodology

  • Set-up
  • Business alignment
  • Market positioning
  • IP audit
  • Gap/SWOT analysis and prioritisation
  • The plan and roadmap
  • Apply DIPS planning methodology to three mini-cases
    • (1) SME business-IP alignment
    • (2) Innovation / R&D steering
    • (3) IP planning during cooperation

DIPS planning methodology

  • Set-up
  • Business alignment
  • Market positioning
  • IP audit
  • Gap/SWOT analysis and prioritisation
  • The plan and roadmap
  • Apply DIPS planning methodology to three mini-cases
    • (1) SME business-IP alignment
    • (2) Innovation / R&D steering
    • (3) IP planning during cooperation

Enrol now

Arnaud Gasnier

Arnaud Gasnier is founder and CEO of Patentopolis BV. With 20 years experience in IP, he has practiced globally in various IP (patents, trademarks) departments and in various leading roles (Patent Attorney, Licensing Associate, Portfolio Manager, Associate General Counsel) for Swatch, Philips, adidas and Dutch contract research organisation TNO.

He is Adjunct Teaching Fellow at University College London. In 2004-2008 he carried out a PhD research project (sponsored by the European Patent Office) on IP management (strategies and tactics, performance measurement, effective in-house interventions). Arnaud is a regular speaker at international conferences and the author of ‘The Patenting Paradox’.

He holds a Master of Science in physics, a Master of IP law from a US law school, and an Executive MBA from London Business School. He is also a qualified European Patent Attorney. In 2015, 2016 and 2017 Patentopolis and Arnaud won IP Awards for best IP management, attributed by Acquisition International based on a survey among professionals in the industry. A practical and creative thinker with a multi-disciplinary mind-set, Arnaud enjoys working across borders in terms of disciplines and cultures, and assisting established firms, SMEs and ventures with fostering value creation and capture with IP for long-term benefits and growth.

Find out more about Patentopolis HERE.

More details

Book Strategic IP Planning Live online training

21-25 Mar 2022

Live online

14:00-17:30 UK (London) (UTC+00)
15:00-18:30 Paris (UTC+01)
10:00-13:30 New York (UTC-04)
Course code 11578

  • GBP 1,199 1,499
  • EUR 1,739 2,159
  • USD 1,978 2,446

Until 14 Feb

In your basket 

12-14 Sep 2022

Live online

00:00-00:00 UK (London) (UTC+01)
01:00-01:00 Paris (UTC+02)
19:00-19:00 New York (UTC-04)
Course code 11692

  • GBP 1,199 1,499
  • EUR 1,739 2,159
  • USD 1,978 2,446

Until 08 Aug

In your basket 

Reviews of IPI's Strategic IP Planning training course


I liked how clear and simple a sometimes difficult and convoluted process was structured and presented. Highly recommended.

Sep 21 2021

Siim Kinnas
Intellectual Property Advisor, Enterprise Estonia

Sep 24 2019

The course exceeded my expectations; I expected to be educated in concepts and theories, instead I was equipped with tools and experience! Arnaud was an enthusiastic presenter and a patient guide through the intense volume of information and challenging interactive group work. I was impressed at how applicable the content of the course was to delegates from such a variety of business sizes and markets; everyone was finding the teaching relevant to them in some way. I loved the interactive aspects of the course and enjoyed learning how to use the tools given and the 'aha!' moments when it all began to make sense. I enjoyed that the tools given didn't always have 'correct' answers but always enabled you to make and justify decisions that were aligned with the business strategy.

Elizabeth Maclennan
Project Manager, McMurtry Automotive Ltd.

Mar 19 2019

Great course - really helpful. We will be using what we have learnt.

Kati Hudson
Head of IP and contracts, Oxford BioMedica (UK) Limited

Mar 19 2019

Focused, flexible and proactive. Great overview about the topic.

Matthias Städeli
Attorney at law, Rentsch Partner Ltd.

Mar 19 2019

I thought that the course gave an in-depth overview of a useful tool for assessing a patent portfolio and that the presenter conveyed this well.

Sailesh Daswani
IP Manager, ARC Medical Devices Inc.

Mar 19 2019

Clear, interesting, good combination of lecture and discussions.

Ulrikke Asboell
Attorney-at-Law, Onsagers

Mar 19 2019

Very knowledgeable and informed speaker, easy to follow. Content very relevant, interesting and potentially applicable to my world.

Louise Dahlerup Fazlagic
IP Manager, GEA Process Engineering A/S

Mar 19 2019

Enthusiastic speaker and the cases proposed were extremely well documented.

Mathias Corboz
IP Manager EMEA, ASSA ABLOY AB

Mar 19 2019

I enjoyed meeting people from other companies and the exchange of ideas with them. The speaker was enthusiastic and engaging.

Christopher Phanopoulos
Senior Research Manager, Huntsman

Mar 20 2018

Enthusiastic and very confident on subject. Great.

Anu Taivainen
Patent Attorney, Kolster Oy

Mar 20 2018

Enjoyable course with varied experience of delegates. This enriched the experience for me.

Martin Bransby
Head of Research, R&R NAV

May 10 2016

The course was interesting and included some concepts that I had not previously considered and would potentially make use of in the future.

Steve Hart
R&D Director, SPD Development Co Ltd

UK

  • AGCO Ltd
  • Albumedix Ltd
  • Alstom Ltd
  • ArjoHuntleigh
  • ARM Holdings Plc
  • BATMARK LTD
  • BO Exploration Operating Company Ltd
  • BPB LTD
  • British American Tobacco
  • British American Tobacco (Investments) Ltd
  • Clyde & Co LLP
  • ColorMatrix
  • Crown Packaging UK PLC
  • De La Rue Holdings plc
  • DSTL
  • Futuragene Ltd
  • HGF Ltd
  • HTC Europe Co. Ltd
  • Intelligent Energy Limited
  • Konica Minolta Business Solutions Ltd
  • McMurtry Automotive Ltd.
  • Nexeon Ltd
  • ORE Catapult
  • Oxford BioMedica (UK) Limited
  • Oxford PV
  • Porton Biopharma Ltd
  • Prosonix Limited
  • R&R NAV
  • Rouse & Co International
  • SPD Development Co Ltd
  • Syngenta Limited
  • Syngenta Ltd
  • Toshiba Medical Visualization Systems Europe Ltd
  • UK Hydrographic Office
  • Vestas Technology UK Ltd
  • Withers & Rogers
  • Withers & Rogers LLP
  • WP Thompson
  • Xaar Plc

Denmark

  • Chr. Hansen
  • Chr. Hansen Holding A/S
  • Danisco DuPont
  • GEA Process Engineering A/S
  • Hoiberg A/S
  • Inspicos A/S
  • Novozymes
  • Oticon A/S
  • Plougmann & Vingtoft
  • Zacco Denmark A/S

Switzerland

  • ASSA ABLOY AB
  • Biotronik AG
  • CERN (European Organisation for Nuclear Research)
  • Lonza Solutions AG
  • Nestle Product Technology Centre
  • Omya International AG
  • Rentsch Partner Ltd.
  • Richemont International SA
  • sophia genetics
  • SOPHiA GENETICS SA

Germany

  • Affimed GmbH
  • Airbus Defence and Space GmbH
  • Airbus Operations GmbH
  • Bayer MaterialScience AG
  • European Patent Office
  • Reemtsma Cigarettenfabriken GmbH
  • Umicore AG & Co. KG
  • W.L Gore & Associates GmBh

Belgium

  • AGC Flatglass Europe
  • bvba Advocatenkantoor Suy, Van Baeveghem & Van Houtte
  • Huntsman
  • IMEC vzw
  • Procter & Gamble Services NV/SA
  • Umicore SA
  • Yara SA/NV

Italy

  • Chiesi Farmaceutici SPA
  • De Ros IP Firm
  • GEA Procomac
  • Metroconsult Milano Srl
  • Sealed Air S.r.l.
  • Sealed Air SRL
  • STMicroelectronics SRL

Netherlands

  • CSK Food Enrichment CV
  • Intravacc
  • Meyn FPT BV
  • Nutreco Nederland B.V.
  • Shell Global Solutions International BV
  • TomTom International BV
  • uniQure n.v.

Finland

  • Kolster Oy
  • Kolster OY AB
  • Nokia Technologies Oy
  • Oy Jalo Ant-Wuorinen Ab

Sweden

  • AstraZeneca
  • Brann AB
  • Nouryon AB
  • Volvo Car Corporation

United States of America

  • Bristol-Myers Squibb
  • CRI Catalyst Company
  • Ethicon Endo-Surgery
  • Oro Agri Inc

France

  • Oleon SAS
  • Questel
  • Saint-Gobain Isover- CRIR

Norway

  • Acapo AS
  • Onsagers
  • Zacco Norway AS

Canada

  • ARC Medical Devices Inc.
  • Gowling Lafleur Henderson LLP

Spain

  • Abengoa
  • Metalogenia Research & tecnologies

Austria

  • Delacon Biotechnik GmbH

Brazil

  • Natura &Co (Natura Cosméticos)

Estonia

  • Enterprise Estonia

India

  • GE India Technology Centre Pvt Ltd

Israel

  • Nova Measuring Instruments Ltd

Korea, Republic Of

  • KIPI-PIPC

Poland

  • Deloitte Advisory sp z.o.o.

Portugal

  • BIAL - Portela & Ca, S.A.

Romania

  • Rominvent SA

Slovenia

  • Mojca Krisper Figueroa s.p.

Sri Lanka

  • MAS Innovation

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Multiple colleagues?
Talk to one of our training experts to discuss how to:

Run this course conveniently and cost-effectively in-house for your staff and colleagues

Aleksandra BEER
Training expert

+44 (0)20 7749 4749

inhouse@ipi.academy