Advance your strategic management skills to drive innovation and dynamic growth in your business by attending this five-day residential international Telecoms business school.
The global Telecoms industry presents a constant stream of challenges for companies and individuals working within it. The industry is undergoing significant change and Telecoms companies face ever increasing competition, not only from other providers but also from the emergence of new over-the-top players. As technology constantly evolves and brings with it challenges of service provision and infrastructure support, so does the threat from competitive forces across the global marketplace. It is therefore essential that strategic decision-makers working within the Telecoms industry are kept up-to-date with the current economics, as well as the competitive forces that influence the ever-changing landscape.
This global Telecoms ‘Mini-MBA’ has been designed to support and develop senior executives and managers in pursuit of their own personal as well as their business objectives. This programme will provide participants with the toolkit necessary to improve strategic and commercial decision-making within the current and changing climate.
This programme is designed to give high-flying executives the scope to work in a more creative and strategic way. It will effectively support succession planning strategies to develop key talent within your organisation and allow exploration of what the high-achieving performers of today’s commercial world both within the Telecoms sector and drawing from other industries are currently thinking and doing.
It will be relevant and useful for key executives including managers, heads of departments, directors from commercial, business development, technical, legal, regulatory, procurement, corporate affairs, marketing, CRM and sales, HR, finance and strategy.
This module builds the team and the platform for the rest of the programme. After introductions and ‘icebreakers’, our industry expert will examine the economics of the Telecoms industry and the competitive forces that influence the landscape. He will explore the state of the industry today looking at its history and regional differences and review the key forces at work in the sector and how these impact on the strategy of each Operator.
This will be facilitated by collaborative teamwork to identify where different operators represented on the course sit within the Telecoms world. The module will conclude by looking at the key issues of how the traditional Telco model is now becoming threatened, and with a focus on what the near future will bring.
This module is designed to help you think strategically and clarify how your role and function supports the company’s strategy. It will raise awareness of the fundamental strategic choices faced by a company and help you to analyse the strategy of your company and your role in supporting it. You will be provided with pre-course work based on one major player in the Telco industry to analyse the strategy. During the module intelligence will be gathered in order to identify the strategies being pursued by these organisations to illustrate definition of strategy and the process of strategy formulation.
STRATEGIC ANALYSIS PROCESS
STRATEGIC ANALYSIS TOOLKIT
This crucial module focuses on finance as the “lifeblood of business” and creates insights into how capital expenditure decisions are made using quantitative financial tools combined with sound judgment in their application. Participants will gain an understanding of the financial information requirements in capital expenditure proposals. The workshop also provides an understanding of how managers may create shareholder value.
TELECOMS IN FIGURES
FORECASTING – BUDGETING AND PLANNING
INVESTING FOR THE FUTURE – PROJECT APPRAISAL
Marketing is a critical success factor for all Telcos, which operate in competitive markets. Without the right products sold at competitive tariffs promoted with the best brand and sold through the most cost- effective channels all companies, including Telcos, will fail.
In most markets the days of high Telco growth where you could launch a brand with a network of shops and dealers, and customers would come are over. Now we have to compete fiercely not only with other Telcos but also with powerful global brands such as Google and Apple. Marketing is not only about gaining the maximum share of Gross Ads but also about retaining valuable customers and increasing their ARPU.
This module will establish how marketing is central to the success of any Telco and clearly show how marketing can support a company’s strategy execution.
MARKETING STRATEGY – FROM BASIC SWOT ANALYSIS TO EXECUTION
KEY MARKETING PLANNING
PRODUCT INNOVATION AND PRODUCT MANAGEMENT
KEY ROLE OF THE BRAND AND EFFECTIVE MARKETING COMMUNICATIONS
THE KEY ROLE OF CRM AND CUSTOMER EXPERIENCE
THE KEY ROLE OF EFFECTIVE CHANNEL STRATEGIES
Strategy is implemented through the combined efforts of people bound by a common purpose. The role of telecommunications executives in managing and leading people in the context of change is explored in this module. It covers the alternative approaches which maybe deployed in order to build high performance teams, engaged in creating value for all stakeholders
MANAGING ORGANISATIONAL CHANGE
TURNING CONFLICT INTO PROGRESS
Paul Blackhurst is a consultant, speaker, trainer, coach and facilitator. He has worked in four continents in 45 countries and has a track record of designing and delivering successful consulting and development projects for blue-chip clients. Paul has a rare mix of background and education which helps him to combine the hard aspects of strategic choice and analysis with the “softer” aspects of change management, leadership and people management. He has worked successfully with several clients in the Oil and Gas Industry including designing a major leadership programme for BP. Prior to in-house roles with MCE/AMA, Paul worked in a series of executive positions in multinational organisations such as SKF, Milacron and GTE. Paul has a BSc. degree from the University of Birmingham and an MBA from Bradford University. He has also pursued Doctoral studies at Henley Management College. In addition to his academic qualifications, Paul holds an Advanced Diploma in Management Consultancy from Henley Management College, a Diploma in Organisational Development from NTL (USA) and a Diploma in Marketing.
Simon Burckhardt has more than 20 years experience in senior commercial roles in the Telecoms and related industries. At present he runs the successful consultancy, Route 30, specialising in marketing, CRM and strategy projects for Telcos and companies working in the Telco sector. Clients have included Telecoms operators such as STC, MobiNil, SFR, Eurotel, Orange, Sunrise, OTE, O2, COLT and C&W.
In addition to Route 30, Simon worked as CCO and CMO at Qtel based in Doha and Asia, and Telefonica O2 Czech Republic where he headed up all the commercial functions of this fixed and mobile operator based in Prague. He also worked as Group Director of CRM and Sales in MTS based in Moscow and held a number of senior roles in BT (British Telecom) working both in the UK and internationally. He has also held VP positions in the Mobile Marketing and CRM sectors. Simon has a Business Degree from Oxford Brookes University.
Ralph Tiffin is a chartered accountant and senior statutory auditor – principal of McLachlan+Tiffin. The firm has a wide range of clients and provides support with audit and advisory work in areas such as an introduction to IFRS, ethics and fraud prevention. As a consultant he acts for many companies in the UK and overseas including British Telecom, Cable and Wireless, Telekom Malaysia and other mobile operators on subjects ranging from understanding finance and accounting for telecoms companies, project appraisal, budgetary control systems through to fraud prevention and how proper accounting can help business
We don't have any currently scheduled dates for this course but we can customise it to your requirements and deliver it on an in-house basis for any number of your staff or colleagues.
Contact our in-house training expert Aleksandra Beer to discuss your requirements: