Peter Green formed his own sales and management development consultancy in 1989. Previously, he had worked for J Bibby and the Hallmark Cards Group in sales, training and development, personnel and marketing services, up to European management and director level. One of the first Chartered Marketers, he is past Chairman of the Sales Training Association, a member of the Institute of Management, a Fellow of the Institute of Personnel and Development and an Investors in People adviser.
The contents of this book are based on the ideas and techniques which enabled him to be the first winner of a national sales management excellence award.
A set of simple, practical, proven, award-winning techniques for managing your sales force effectively and profitably.