Alan Melkman MBA, BSc(Eng) is
Managing Director of Marketing Dynamics Ltd. He specialises in customer
and strategic account management, the implications of Internet based
technologies for the marketing and sales function, effective selling and
strategic and marketing planning. He has been a consultant for over 30
years, working for many organisations across a number of markets and
Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.