Alan Melkman

Alan Melkman MBA, BSc(Eng) is Managing Director of Marketing Dynamics Ltd. He specialises in customer and strategic account management, the implications of Internet based technologies for the marketing and sales function, effective selling and strategic and marketing planning. He has been a consultant for over 30 years, working for many organisations across a number of markets and cultures.

  • Publication

Strategic Customer Planning

Publication

Learn from an expert and discover the keys to developing and implementing a strategic account plan. Master the crucial steps of key account planning, the keys to analysing customer relationships and the special techniques of bonding mechanisms.

  • Alan Melkman