Ian Ruskin-Brown. For the last 26 years Ian Ruskin-Brown has been the owner/entrepreneur of several Service Businesses. He ran a market research company – Marketing Decisions International Ltd – from 1980 to 1994. The company was a full member of the Market Research Society. It was through these businesses that Ian conducted many market research and consultancy projects for firms in the Service Sector: from government organisations (BBC, HM Customs & Excise) to the Law Society, several national and international airlines, banks and building societies.
Ian was course director at the Chartered Institute of Marketing for courses on Marketing in the Service Sector (1984-1988). Additionally, Ian designed, wrote and piloted in-company training courses on marketing and selling consultancy services for a number of blue chip companies including The IBM Marketing University, ICL Training and Kodak Health Imaging.
He currently runs the Marketing Your Services course for Management Center Europe (part of the American Marketing Association). He also runs client specific courses in the USA and South East Asia.