Caroline Black is a highly experienced corporate,
consumer, business-to-business and issues/crisis management
communications professional. She has a wide appreciation of all
marketing disciplines (PR, Advertising, Direct Marketing, Sales
Promotion). She also has extensive management experience
(Communications; Management Development; Human Resource Management;
Training and Development; New Business/Business Development). Caroline
works directly with clients as an independent coach and learning
consultant and also delivers public and in-company workshop webinars and
conferences for organisations including the Chartered Institute of
Public Relations, PR Academy and The Media Trust.
A practical source of reference on every aspect of the business written by a successful PR professional, clearly laid out and packed with valuable checklists, tips and techniques, warning signs and helpful summaries.