John Dalton is Director of London School of Public Relations and Branding (LSPR) and LSPR-Worldwide.
Since 1992 John has been teaching and involved with PR both in the UK
and globally. He combines his teaching with various private clients whom
he has helped with branding, image development and repositioning.
It's not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right.