Susan Croft is an international public speaker, corporate trainer and PR practitioner. She is a partner of ASC Training & Consulting where she is responsible for sales, communications, marketing and management training, as well as public relations consulting for a number of international organizations. Susan is also a co-founder and Executive Director of Skill-Pill Mobile Learning, a start-up company based in London and offering mobile learning and information solutions to business. She is responsible for product development and international marketing for the company.
She is a trained journalist and worked on a London newspaper in the early part of her career. She also specializes in media and public speaking training for executives, educators and other professionals. Previously, she was a senior consultant with the international PR firm, Hill & Knowlton, where she worked for 14 years. Prior to this she ran her own Los Angeles-based PR firm that was acquired in 1986 by a leading international agency.
Susan has also played a full and active role in public life and has focused specifically on women’s issues in the workplace. She is a member of the steering group for the European Commission’s Women in Industrial Research – a special project looking into ways to encourage more women into industrial research across the European Union. She is also former chairman of the London Fair Play Consortium, a joint venture between the UK Government’s department for Employment and the Equal Opportunity Commission, whose remit is to identify and help remove the barriers to women playing a full role in the UK economy. She is also a former chairman of the CAM Foundation, the UK’s leading awards body for qualifications in marketing, advertising and public relations.
In today’s fast-paced workplace where people are on constant information overload, easily distracted and engrossed in their own personal devices, managers need to adopt a new skillset to ensure that they communicate clearly and actually get things done.
A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.