Susan Croft is an international public speaker, corporate trainer and PR practitioner. She is a partner of ASC Training & Consulting where she is responsible for sales, communications, marketing and management training, as well as public relations consulting for a number of international organizations. Susan is also a co-founder and Executive Director of Skill-Pill Mobile Learning, a start-up company based in London and offering mobile learning and information solutions to business. She is responsible for product development and international marketing for the company.
She is a trained journalist and worked on a London newspaper in the early part of her career. She also specializes in media and public speaking training for executives, educators and other professionals. Previously, she was a senior consultant with the international PR firm, Hill & Knowlton, where she worked for 14 years. Prior to this she ran her own Los Angeles-based PR firm that was acquired in 1986 by a leading international agency.
Susan has also played a full and active role in public life and has focused specifically on women’s issues in the workplace. She is a member of the steering group for the European Commission’s Women in Industrial Research – a special project looking into ways to encourage more women into industrial research across the European Union. She is also former chairman of the London Fair Play Consortium, a joint venture between the UK Government’s department for Employment and the Equal Opportunity Commission, whose remit is to identify and help remove the barriers to women playing a full role in the UK economy. She is also a former chairman of the CAM Foundation, the UK’s leading awards body for qualifications in marketing, advertising and public relations.
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In today’s fast-paced workplace where people are on constant information overload, easily distracted and engrossed in their own personal devices, managers need to adopt a new skillset to ensure that they communicate clearly and actually get things done. Effective management communication and influencing skills have never been more important, to not only help maintain productivity, but also to enhance team dynamics and improve staff retention.
A comprehensive guide to the techniques of developing new business, by a professional with extensive experience of both Europe and the USA.
It's not surprising that reputation has moved to the centre of strategic thinking. But how many companies know how to manage or measure it - let alone have a reputation strategy? Far too few. Now this expert, readable and practical report puts that right.